Long from her reality star days, designer Nicole Richie has managed to transform herself into a style icon and her bohemian influenced style has managed to make headlines on several occasions. The 30 year old hottie is fearless when it comes to fashion, so check out her style and find out more about what she thinks about British fashion, what style she’ll adopt this season by checking snippets of her interview with Company July 2012 issue.

Fashion has become a huge part of Nicole Richie’s life as the mother of two has built two fashion labels that aim to bring wearable clothes and accessories for girls and women to enjoy. House of Harlow 1960 and Winter Kate help Nicole materialize her ideas and apparently her unique take on fashion has won her numerous fans.

As far as the her favorite clientèle goes, Nicole tells the magazine that she designs her outfits for women who are fearless and love to play with fashion. According to the designer, she personally studies customer feedback, so she can get a perfect sense of what women love to wear. She tells Company that:

“Anyone who is passionate about what they choose to wear and are excited and motivated by my designs. I always design for women who love to play with fashion. I study what people are drawn to by personally getting feedback from my customers. I admire anyone who is fearless in what they choose to wear.”

When it comes to the fashion trends for the upcoming season and what style she’ll adopt, as Nicole has been seen rocking numerous styles but mostly bohemian influenced, the designer says that she’ll turn her attention towards “color and prints layered together, including my Winter Kate Avanti bed jacket and matching Malati pants.”

The British magazine wanted to hear about what she thinks about the British fashion style, which is quite different compared to the all-American style, and the designer seems to have only words of praise for the ‘lasses’ who pay attention to what they wear. Nicole, who thinks her hubby is the most stylish man on Earth, tells Company that:

“British girls have a very unique sense of style, they can throw vintage, high street and designer pieces together to create one great look. That is so inspiring!”

Find out more about Nicole Richie by reading her full interview and by browsing through her complete spread featured in the July 2012 issue of Company.

Photos courtesy of Company Magazine