Welcome to Candyland! Lea Michele stars in the newly released Candie’s campaign and she looks wonderfully flirty and cute. Named ‘Hanging at Home’, the brand’s spring 2012 campaign was shot by fashion photographer Yu Tsai at a private residence in Beverly Hills and features the lovely 25-year-old ‘Glee’ actress in her bedroom, lounging by the pool, in the kitchen baking a tasty pink cake, or drinking a green juice. In the ads, Lea sports some fabulous, oh-so-playful looks from the new Candie’s collection. Pretty prints, a kaleidoscope of soft colors, and lots of irresistible shoes and accessories are key ingredients of this young and fresh line.
Speaking about her role as Candie’s new face, Lea Michele said in a statement that, “It’s really exciting. Candie’s is such an iconic brand and I am so happy to be working with them. The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy.”
As for the famous label, Dari Marder, chief marketing officer of Candie’s parent company Iconix stated that, “Everyone is obsessed with Glee, especially Lea Michele and so are we. We are thrilled to announce Lea as the face of Candie’s for 2012.” Julie Gardner, Kohl’s executive vice president and chief marketing officer, said that, “Lea Michele is a recognizable star and relevant in today’s pop culture. We are excited to announce her as the new Candie’s girl and confident she will resonate with our young shoppers who want great style at a great value.”
The beautiful actress follows in the footsteps of past Candie’s girls including Vanessa Hudgens, Hayden Panettiere, Fergie and Britney Spears. Michele says she particularly loved Spears’ old ads. “I think they’re fun and flirty and show off her body great,” she said. “Her campaign that she shot was gorgeous and she is just such an icon, so when you pair her with the iconic brand of Candies it was just amazing,” the actress added.
The Candie’s spring 2012 multimedia campaign will debut in the March issues of different fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, along with outdoor and in-store ads. You can find all the goodies in the Candie’s collection exclusively at Kohl’s Department Stores and on Kohls.com.
Photos courtesy of Candie’s