Long admired for her style, self-confidence and genuineness, Lauren Conrad managed to prove that she can really handle things into the business world. After TV shows, books, fashion lines and fruitful collaborations, Lauren is now planning to launch a beauty website called The Beauty Department.

The 25-year-old former reality TV star has shared her new project to all her fans on ‘Allure’ magazine’s Facebook page, as guest editor of this page. “I’m obsessed with beauty too. My new beauty website is launching right now! Check out thebeautydepartment.com for beauty tips and video tutorials, like how to do the hottest runway tricks and do beachy curls,” Lauren wrote.

In order to make this website possible, Lauren has teamed up with her makeup artist Amy Nadine and her hairstylist Kristin Ess. On the new website you will find useful beauty secrets, runway trends and how-to tips and tricks. Besides, it seems that Lauren will be starring in some video tutorials. Lauren also told in the interview for the May issue of ‘Allure’ that she would like to eventually have a cosmetics and hair line.

Lauren Conrad had a very natural evolution proving her creativity and professionalism in all the projects she initiated. Two-time ‘New York Times’ bestselling author and talented fashion designer, Lauren has taken every single opportunity and transformed it into a reality.

Speaking about her latest fashion collection called ‘Paper Crown’, Conrad said that, “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways – I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”

Lauren also loves writing. Her first book, ‘LA Candy’ was released in June of 2009 and has topped the ‘New York Times’ Best Seller list for seven weeks. “If someone said to me five years ago when this all started that I would one day make the ‘New York Times’ Best Seller list I wouldn’t have believed it,” Conrad told ‘People’ exclusively. Next, it was ‘Sweet Little Lies’, her subsequent book, released in February 2010, which also hit number one on ‘New York Times’ bestseller list. Then, in October 2010, ‘Sugar and Spice’ was released, along with ‘Style’.

Lauren Conrad to Launch Beauty Website TheBeautyDepartment

Even though in February 2011 MTV canceled Lauren’s new reality show, she managed to sign a three-book deal with the HarperCollins publishing house. The new trilogy, entitled ‘The Fame Game’, will center around ‘LA Candy’s’ villainous character Madison Parker. “We took the mean girl of the ‘L.A. Candy’ books, spinning her off. This series is about a girl who loves everything that fame is, and that’s all she’s ever really wanted. She has fun with the press, she enjoys the attention, she welcomes scandal,” Lauren told Us Weekly.