Kate Moss gets naked and shows off her enviable, smokin’ hot body in her new campaign for self-tanning brand St. Tropez. Moss confesses that she’s been a fan of the label’s products for a while now. “I have used St.Tropez since it started. Around 15 years ago, the first time I went to Ibiza, I didn’t want to be the only white person on the beach so I had a St.Tropez,” admits Moss.
The famous 39-year-old model admits that fake tan “makes me feel more confident, you just feel better when you look in the mirror and you look much healthier. Sometimes I think I feel terrible but I look great! There is no reason to go around with that pasty pallor anymore, which is really exciting.”
As for the brand’s products she admits that, “St. Tropez do it so well that you do look natural. You don’t have that fear, which I always did, of going streaky and not being able to fix it – total nightmare. There is no reason to go around with that pasty pallor anymore, which is really exciting.”
But why Moss? “Kate’s a girl’s girl who is recognized as cool. She resonates with customers worldwide,” said Michelle Feeney, chief executive officer of PZ Cussons Beauty. “We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand,” Feeney added.
This is the brand’s first-ever global advertising campaign and the iconic images featuring Kate Moss will be seen in global print and online advertising and in-store starting this summer. Do you want to get Kate’s tan? Nichola Joss, St.Tropez Global Tanning and Skin-Finishing Expert, advises that, “Skin-finishing and tanning has become part of our regular beauty regime and St.Tropez products offer incredible versatility, taking you from beach to party, summer to winter.
To achieve Kate’s pool-side bronze for the shoot, the St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt gives a natural-looking, streak-free result with a flawless finish. St.Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kate’s body.”