Justin Bieber is definitely one of the most influential and successful teen pop stars of the moment. After making a powerful impression on the music industry and stealing the hearts of many tweens in the process, Justin Bieber will come up with a new concept that will surely appeal to many of his female fans. A brilliant yet unusual collaboration with Nicole by OPI will bring him closer to his fans, who will have the chance of purchasing nail polishes inspired by him in the following months.
The One Less Lonely Girl collection inspired by the 16 year old Canadian pop star will have six main shades and will be available exclusively at Walmart at the beginning of December, just in time for the winter holidays. It is estimated that the new products will get to other stores such as Target at Sears only next year in February.
If you are curious about the nail polish shades inspired by some of his most popular songs that you’ll be able to wear this winter, here’s a quick list you might want to keep in mind:
One Less Lonely Glitter (lavender)
Prized Possession Purple (grape)
Give Me The First Dance (silver)
Me + Blue (metallic dark blue)
O.M.B! (metallic bright red)
Step 2 the Beat of My Heart (heart shaped specks)
Taking into account the incredible popularity of the teen idol we think it’s quite safe to assume that this marketing strategy will be a resounding success considering the fact that this product will probably be on the wish list of many tweens who want to glam up their look with Christmas nails designs inspired by their favorite pop star.
However, purchasing nail polish is not the the only way to have Justin Bieber closer to you. As a result of more fruitful collaborations you will be able to purchase several bedding items as well as action figures all inspired by him.
What’s your take on the latest JB project? Will you be wearing one of these shades for the holidays? Which one’s your favorite?