After releasing the People Tree spring 2011 collection and after her collaboration with Alberta Ferretti for the eco-friendly collection called ‘Pure Threads’, Emma Watson has signed for another major project. The adorable 20-year-old ‘Harry Potter’ actress was named the new face of the French beauty house Lancome.
Emma follows in the footsteps of other amazing actresses who starred in campaigns for Lancome, like Kate Winslet, Julia Roberts, Penelope Cruz, and Anne Hathaway. In a press statement, Youcef Nabi, President of Lancôme International, says that the brand is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme,” Nabi said.
Nabi also added that, “This is a very important moment in Lancôme’s history. Emma Watson is THE icon of her generation. She is followed by Millions of Facebook fans around the world… She will perfectly embody our brand with modernity and glamour.”
On her new collaboration, Emma admits she is eager to start shooting. “It’s so exciting, I can’t wait to start shooting. Although I don’t wear much make-up, I’m a big fan of Lancôme products, especially their mascara,” she confesses.
It is worth mentioning that the ad campaigns will be made by the one-and-only Mario Testino, one of the world’s most famous fashion photographers, who created campaigns for legendary brands, such as Versace, Gucci, Burberry, Calvin Klein, Dolce & Gabbana, Estée Launder, Miu Miu, or Salvatore Ferragamo.
Emma, who is now promoting the final installment of ‘Harry Potter’ set to be released on July 15, decided to take some time off from Brown University and focus on her career. “I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree… it’s just going to take me a semester or two longer than I thought,” Emma wrote on her official website.
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