Life as a model is amazing and appears to be all glamorous but it seems that not all things are as they appear and Coco Rocha reveals that she was told to look anorexic at the beginning of her career. The stunning super model has been supporting CFDA’s new health initiative, a program that tries to promote health as a way to being beautiful.

The Canadian beauty has been joined by model Doutzen Kroes in the attempt to raise awareness of the importance of health and to help models take the right path to being famous and appreciated for their looks.

Speaking at the CFDA’s new health initiative launch, Coco Rocha spoke of the pressures she had to face as a young model, when she was advised to look like an anorexic when she was just 15. Anorexia and bulimia are eating disorders that can affect both men and women and that have horrific results, leading even to death. Coco Rocha told Vogue that:

“I felt pressure early in my career. I was told: ‘The look this year is anorexic. We don’t want you to be anorexic, just look it.’ This message was especially troubling given the fact that I was only fifteen.”

The fashion industry has been blamed for promoting super skinny frame models, encouraging anorexia and bulimia, and after several deaths of models which battled these horrific illnesses, the modelling industry has finally decided to take a stand and opt for healthier looking models that are not all skin and bones. The new organization, which promotes the idea that health is beauty, implemented a new concept, that of having experienced models counsel their younger accessors. Coco Rocha also said that:

“These girls need to know that they have nutritionists, trainers, designers—an entire industry behind them.”

At CFDA’s new health initiative launch, Coco Rocha was joined by Doutzen Kroes who also supports the idea of health as being beautiful. This is not the first time Coco Rocha has been open about the fact that models are sometimes encouraged to become anorexic, and she made it clear that this is something that she stands against. The Canadian Beauty once told New York Times that:

“How can any person justify an aesthetic that reduces a woman or child to an emaciated skeleton? Is it art? Surely fashion’s aesthetic should enhance and beautify the human form, not destroy it.”

Coco Rocha Told to Look Anorexic at 15

Photos courtesy of Getty Images