High end brands are constantly turning to retailers in an effort to bring their expertise and creative skills to a wider range of customers and the multitude of projects in this sense is greatly is a great indication that this trend is likely to continue in the near future. After creating an obsession with the creative spring 2012 beauty looks, Thakoon is planning to impress us through color, this time through a partnership with NARS.
The inspiration for the spring/summer 2012 collection and the starting point of the nail polish collection came from India and more specifically from the terrific spices found on Indian markets. NARS has expanded the view further and this is how the six tones from the limited edition line were born. The newest collection is focused on bold, bright tones that go well with the mainstream color trends of the new season. Bold and beautiful, varied and utterly amazing, the newest tones are the perfect choice for a gorgeous colorful statement in the new season.
To much of the excitement of the fans of the two brands, the intuitive nature of the collaboration doesn’t stop at the mesmerizing choices of color. The timing of the collection in terms of release date is also strategically planned for maximum impact. The latest collection is set to hit the market starting with the first of May and will retail for $18 each.
Photo courtesy of NARS