Even though the warm weather only begins to settle in, retailers have already started planning ahead for the following season. The OPI brand is no exception as it has already released the photos of the newest collection for the fall/winter season of 2011.
The collection has an extremely interesting and creative theme, as always. This time, the collection is called Touring America and will be focusing on celebrating the cultural heritage of American cities through a series of sophisticated and alluring shades.
The main concepts used to create this amazing new collection as well as a few main sources of inspiration in terms of color are revealed by Suzi Weiss-Fischmann, OPI executive VP and artistic director, who declared:
“My recent road trip across the country sparked the creation of the Touring America Collection. Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red. This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson. Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”
The theme of the collection is highlighted extremely well by the name choices for each of the hues included in the collection. Suggestive and fun, these names are easy to remember and describe the colors quite accurately. Here are the nail polish shades you will be able to choose from along with a brief description of the shade:
Uh-oh Roll Down The Window – a trendy olive green shade
Honk If You Love OPI – a sophisticated dark raisin hue
A Taupe The Space Needle – a fabulous neutral shade
French Quarter For Your Thoughts – a beautiful gray shade
Are We There Yet? – a beautiful melon hue
Color To Dine For – a cute rosy red hue
I Eat Mainly Lobster – a spectacular coral shade
My Address Is “Hollywood” – an alluring rose pink shade
Road House Blues – a rich dark blue shade
Get In The Expresso Lane – an intense dark brown shade
Suzi Takes The Wheel – a dramatic gray shade
I Brake For Manicures – an amazing aubergine color
This fabulous collection will be available starting with August 3, 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret and ULTA.