Beauty enhancement is only one of the goals of many cosmetic companies nowadays. A concern for social responsibility and for important causes that affect women nowadays are beginning to become important issues that need to be addressed. Breast cancer is a popular cause retailers turn their attention towards in order to increase awareness and contribute to the effort while at the same time gaining extra exposure. China Glaze is the latest beauty brand to undergo a similar path with its newest collection consisting of 12 tones.

As one might guess, pink tones are the central focus of the collection. While pastel tones are a natural choice for the theme of such a collection, bolder vibes are also included for diversity. Furthermore, for those who are inclined towards glam tones, the collection features three alluring tones for a classy and ultra seductive touch. Here are the twelve tones you’ll be able to choose from:

China Glaze BCA United in Purpose Nail PolishesFaith, Angels Breath, HopefulChina Glaze BCA United in Purpose Nail PolishesPearls of Wisdom, Dare to Be Bare, Heart of the MatterChina Glaze BCA United in Purpose Nail PolishesHello Gorgeous, United, Beauty WithinChina Glaze BCA United in Purpose Nail PolishesLive Love Laugh, Exquisite, Always a Lady

Though the launch date of the collection or the percentage of sales that go towards breast cancer research have not been announced so far, it is known that the suggest retail price is set at $8 per bottle.

China Glaze BCA United in Purpose Nail Polishes

Photo courtesy of China Glaze