Matthew Williamson teamed up with Benefit Cosmetics in order to create a gorgeous, ’70s-inspired makeup palette called ‘The Rich is Back‘. The famous designer’s kit for the beauty brand features four eyeshadow shades, a mini mascara, blush, and lip gloss.
Why the seventies? Williamson explains his source of inspiration in an interview with Elle. “It’s my favorite era, from a creative perspective. I was born in the ’70s, and I watched my mom’s style when I was a kid, it was so inspiring. For me, it’s the chicest era. I love that languid, not-taking-things-serious quality that you get,” the designer said.
According to Matthew Williamson, The Rich is Back makeup palette includes some of his “favourite iconic prints and the fun-loving, light-hearted spirit of the Benefit girl.” “I wanted a palette that would work for many skin types and many ages, and I think it’s quite a natural face. The teal is an extra pop that you can use in various degrees that you choose. I guess it’s that sort of peacock iridescent green that I love, and it works well on lots of different kinds of people,” Williamson told Harper’s Bazaar.
Ah, but that packaging! Those dazzling prints absolutely fab! Peacock feathers and flowers in eye-popping hues encapsulate a palette that contains everything a girl needs in order to keep her makeup fresh and fun throughout the sunny season.
On the patterns chosen, Williamson says that, “Well, I sent over all these patterns thinking Benefit would pick one [laughs], but they picked them all, and it became this kaleidoscopic throwback retrospect of my prints. It’s such a flashback for me to see them all together. I have vivid memories of these patterns coming alive. For instance, this one [points to the peacock feather pattern] was so huge in the U.K. during the boho trend [moment]. Sienna [Miller} wore it, and it became a motif for our brand.”
“This is high-octane glam makeup for dressing up to look fabulous and dance the night away,” Williamson says. So, if you’re eager to add a cheerful touch to your makeup routine, you should know that ‘The Rich is Back’ palette, £26.50, by Matthew Williamson for Benefit, will be available at Sephora starting June 15.