Last year MAC Cosmetics has decided to erase the distance between the brand and the average consumer by announcing an extensive contest in which brand fans were asked to submit their pictures in order to receive a style makeover under the motto “MAC me over because…”. After thousands of photos were submitted, the MAC staff has had the challenging task of selecting six winners.
The lucky winners all seem to come from different backgrounds and belong to different age groups, a fact that manages to prove that the brand’s mission to help men and women of all ages feel and look spectacular is adequately being met. The makeover photos are perhaps the best promotion tool for this extensive new collection which will debut on August 25 In US and Canada and in September internationally.
If we are to judge by the latest MAC collection, we can safely assume that the new season will be very permissive in terms of color. A high emphasis is placed on perfectly contoured eyes that fascinate and draw attention instantly. And no matter what tools you prefer to use in order to draw attention to your eyes, there are numerous products you can choose from.
MAC Me Over! Shadestick($17.50)
Butternutty – Frosted light neutral beige
Cakeshop – Frosted pewter
Tundra – Icy Silver
Heirloom – Light icy pink
Street Cool – Mid-tone grey violet taupe
Evil Eye Eyeshadow Quad($38)
Evil Eye Deep yellow grey (Matte)
Palace Pedigreed Deep berry with soft pink
Spellcaster Blackened violet (Matte)
Moody Blackened green (Veluxe Pearl)
Lady Grey Eyeshadow Quad($38)
All Races Cool light taupe mauve (Matte)
Tendersmoke Muted silver lilac (Frost)
Lady Grey Light frosted green-grey (Satin)
Hazy Day Mid-tone grey (Veluxe Pearl)
Dark Diversion Darkened plum
Avenue Charcoal black with gold pearlized pigments
Midnight Blues Blackened blue
Dark Envy Blackened green
While vibrant, colorful eye makeup will certainly be a huge hit among those who are eager to try some of the latest makeup trends, the brand has also selected a series of alluring hues that can flatter almost everyone and that can be used to create a more natural looking makeup. Aside from Satin Taupe which is permanent, all these shades are limited edition.
Eyeshadow ($15) Creamy Bisque – Mid-tone ivory with pearlized pigments (Frost) Moleskin – Nude brown (Matte) Outre – Mid-tone mustard (Matte) Satin Taupe – Taupe with silver shimmer Mythical – Frosty copper red (Veluxe Pearl) Carbonized – Frosty dark brown (Veluxe Pearl)
Other essentials for a well defined natural makeup include the limited edition cream colour bases and blushes.
Equilibrium Light bronze (Satin)
Stunner Light coral pink (Satin)
Cream Colour Base($17)
Take Root Rich red brown
Seaside Soft peach rose
Because no seductive makeup would be complete without kissable lips, we are able to spot numerous alluring lipstick shades in the collection which range from light and delicate to intense and eye-catching. As expected, most of the hues are limited edition. Exceptions are Peachstock, Smoked Purple and Rebel lip shades.
Secret Lover Pale pink with yellow pearlized pigments (Lustre)
Peachstock Neutral peach (Satin)
Offshoot Mid-tone neutral pink (Cremesheen)
Oh, Oh, Oh Plum bronze with pearlized pigments(Lustre)[/item
Rebel Vivid pinkish purple (Satin)
Prince Noir Deep blue-purple (Matte)
Smoked Purple Deep eggplant purple (Matte)
Runaway Red Rich red-blue (Satin)
Lipglass ($14.50) The Lipglass collection includes a series of fab lip glosses we were able to spot in some of the previous collections, so those who have missed their favorite hues have another chance for purchase this fall. Out of all the shades presented, however, only the Spite shade will be permannent.
Illicit Creamy neutral pink
Social Light Neutral pink with pearlized pigments
Curvaceous Light grey pink
Plum Fun Neutral plum with purple pearlized pigments
The Wee Coquette Naked neutral pink
Good Times Pale mauve
Spite Muted plum taupe brown
Other products included in the collection that are permanent are Lip Pencil($13) in Spice-pink cinnamon stick and Chestnut-intense brown, Eye Kohl ($15) in Teddy-intense bronze and Smolder-intense black, 211 Pointed Liner Brush ($18), 214 Short Shader Brush ($24), while the 226 Small Tapered Blending Brush ($24.50) is limited edition.
Nail Lacquer ($15) Don’t forget to pamper your nails this season with interesting intense, dark creamy nail polishes that will help you make an instant style statement in a matter of minutes. This season, the suggested hues by the brand are:
Purple Majesty Deep purple
Deep Sea Deep teal
Quiet Time Beige nude
Fatigues Army green