If there’s one thing we’ve come to expect from Illamasqua it’s this: there are no plain, cookie-cutter promo pics. Ever. This is why it’s so fun to see the latest releases from the British label. Each line has a special element that makes you want to take a second look, whether it’s shocking, thought provoking or simply unexpected.

The ‘Broken Heart’ Valentine’s Day 2013 collection follows a similar path and suggests beauty therapy, makeup therapy to be more precise, as an effective way to mend a broken heart. But are the new products good enough for such a demanding task? Let’s find out by taking a closer look at the products included in this capsule collection:

Illamasqua Broken Heart 2013 Makeup Collection Illamasqua Broken Heart 2013 Makeup Collection

Cream Blusher

Never underestimating the power of basics is key for looking your best. The In Rude fab warm peach pink tone with a dewy finish is a true multitasker. Use it to highlight your cheekbones, sculpt your face, to create a captivating glow by using it under foundation or even on your lips.

Intense Lipgloss & Lipstick

Your beauty arsenal will definitely be richer with this high impact In Move mauved rose pink lip gloss. This color rich, high shine lipgloss can make a statement on its own even without lipstick as base and you won’t even get the annoying sticky sensation. Half the effort for double impact. The In Sonnet lipstick is also included in the Valentine’s Day themed product range. This high quality matte lipstick is perfect for making a statement.

Illamasqua Broken Heart 2013 Makeup Collection Illamasqua Broken Heart 2013 Makeup Collection

Nail Varnish In Raindrops

Though there are many fantastic products being released every season, some of them are truly memorable and manage to hit the must have list of fashionistas everywhere being intensely desired. Such is the case with In Raindrops, a chip resistant nail polish, a sheer light grey with a jelly finish which is both classy and fun.

False Lashes No. 21

Drama is not a bad thing when it comes to makeup. The Illamasqua False Eye Lashes are perfect for those occasions when you want to step it up a notch. Intense looks with different effects are best achieved with these stunners.

Despite the fact that there’s still some time left until Valentine’s Day, the collection is already available on the label’s website so you can stock up on your fav products. What’s more, if you can’t seem to decide which one of the products is your favorite, you can purchase them all and score a nice discount.

Illamasqua Broken Heart 2013 Makeup Collection

Photo courtesy of Illamasqua