Black Eyed Peas star Fergie teams up with Wet n Wild yet again. If the first time, the collaboration was only a way for the star to express herself through the Fergie for Wet ‘n’ Wild nail polishes we’ve seen not so long ago, this time the diva has other plans in mind. The global Wet ‘n’ Wild ambassador now supports a good cause with her new project, the Perfect Pout V.I. Pink lip colour. The new lipstick, a shimmery pink tone will be retailing for $3.49 and about 50 cents from each product will go to support the American Medical Foundation for AIDS research (amfAR).
The star’s desire for the project was inspired by the diva’s earlier charitable campaign: “For me, it was really important to have a charitable component to my cosmetics line. I did the MAC Viva Glam campaign [in 2008], and I was very inspired by the cause and motivated to do something myself. Wet ‘n’ Wild has been amazing, and we’ve really pushed this forward and embraced it with open arms. I want to pay homage to MAC Viva Glam”, the diva told WWD.
Despite her busy schedule, Fergie wants to popularize the new project as soon as possible so she is planning to take full advantage of the perks offered by technology by reaching out to her 652,186 fans on Twitter.
“We really wanted to include social media with this. We’ll select three winners and feature the makeovers on live television and on social media. [This cause is] very close to my heart, ”she stated. Though she got off tours, she hasn’t given up her active lifestyle and still does a great deal of work in the comfort of her own home.
The star’s charitable efforts will be acknowledged on April 5 at the third annual amfAR Inspiration Gala in Brazil with the amfAR Award of Inspiration. The star plans to make new charitable projects each year. The Fergie for Wet ‘n’ Wild products that will benefit amfAR are said to change every year and it will surely be interesting to see how the diva will handle all the new responsibilities given the fact that she’ll welcome bundle of joy this September.
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Photos and source: PR Photos, WWD