There’s a new type of facial available; it’s called the ‘Shiney Hiney Facial‘ and it’s essentially a butt facial, a beauty trend that comes just in time for the bikini season. It seems like the rise of belfies (backside selfies) might have made this service gain momentum, however, the pressure to look good for bikini season can also be a good explanation for the this beauty service’s raising popularity.

Esthetician Molly Lamb, who currently offers the service at Skin by Molly salon, based in Brooklyn, explained how the service came to exist. The butt facial offered by Molly was apparently born out of one client’s necessity to deal with issues such as acne on that specific area, which is why the targeted treatment made sense: “Hey, skin is skin, I got no judgment. Acne can flare up anywhere,” the esthetician stated.

The butt facial treatment lasts for 30 minutes and involves exfoliation through a process similar to microdermabrasion, followed by a peel and a steaming treatment which is meant to keep your derriere completely blemish free. The treatment will set you back $65.

Perfect Body

There’s no doubt in anyone’s mind that this is not a type of beauty treatment everyone can get behind. After all, the idea of getting this type of beauty treatment from a complete stranger can be pretty awkward and intimidating for many people even though bikini waxing can be even more uncomfortable. For those who aren’t too fond of the idea, however, there always the DIY option.

Using a dry body brush and using circular motions to remove dead skin cells, exfoliating and moisturizing afterward can be a good idea if you feel like this is something you might want to experiment with but you can’t find any estheticians who are offering this service or if the idea of asking for help for this particular problem is simply outside of your comfort zone.

Summer Body

How do you feel about this type of beauty service? Is it crazy or cool? Would you give butt facials a try?

See also:Body Mask Treatments for Fabulous Skin10 of the Weirdest Beauty Treatments

Photos: Thinkstock