Why go organic?

The average woman uses at least ten different skin care products every day that contain a surprisingly high number of unique ingredients, chemicals and preservatives. 60% of the ingredients found in skin care products are absorbed by the skin cells immediately, enter the blood stream and weaken the skin’s natural protection. Chemicals and preservatives in cosmetics can induce allergic skin conditions, dryness, even metabolic and hormonal imbalances.

Organic products however, are composed of the purest active elements that can easily integrate into the skin’s metabolism and promote its natural functions. Biotechnological components, such as enzymes, amino acids, vitamins and plant extracts completely restore the skin’s natural balance. The best solution is to swap suspicious ingredients for chemical-free, organic skin care products.

The Afriteaque night cream’s main ingredient is the Rooibos (Redbush) leaf extract, one of Nature’s finest. Surpassing Chinese green tea containing 50 times more antioxidants, Rooibos is causing quite a stir in the beauty industry. With its anti-inflammatory properties, Rooibos extract is the ideal choice for those who suffer from dry skin, acne, atopic dermatitis or eczema.

The plant is native to South Africa and Afriteaque uses 100% natural Rooibos grown by the organic farming community of Wupperthal, South Africa. Farmers still hand pick, bundle and sun dry their Rooibos to preserve their quality and are paid a fairer price for doing so. To continue this sustainable development, Afriteaque will plant a Rooibos seedling for every product sold in the UK.

The Afriteaque Rooibos Night Cream (£30) contains no artificial colour additives or fragrances, no parabens, sodium lauryl sulfates or petrochemicals, and it is packaged in recyclable materials.

The light-weight formula gives immediate relief to irritated skin and continues to shield and protect it from aggressors, limiting the activity of free radicals that cause aging. The Afriteaque Rooibos Night Cream penetrates deep into the skin and stimulates natural new cell growth.

The non-greasy, non-sticky formula nourishes skin throughout the night, leaving the skin feeling soft and hydrated. It is great for all skin types and a delight for sensitive skin. Besides the anti-aging Rooibos, the cream’s nourishing ingredients include avocado oil, sunflower seed oil, Marula seed or African oil, mandarin oil, rice and bitter orange fruit extracts.

Afriteaque Organic Skin Care

The Afriteaque launch range also includes a Cleansing Milk (£17), Toning Spritzer (£17), Day Cream (£28) and Body Lotion (£15). You can get the whole skin care range online at www.afriteaque.com