
After reviving the Versace brand's bridge line Versus, Donatella Versace is launching a new fragrance: Versus Versace. The new scent mixes romantic tones with an energetic rock' n 'roll edge, that represents the Versace woman.
After reviving the brand's second line Versus, the Italian
luxury house Versace is ready to launch a new fragrance, called
Versus Verscace.
The brand's creative director Donatella Versace, worked with
perfumer Nathalie Lorson to create the new fragrance.
Versus Versace mixes romantic tones with a strong rock' n 'roll
edge, with top notes of energetic citrus, fused with a soft floral
core of orange blossom and dries down to sensual musk and patchouli
notes.
“I used purple for the packaging because it represents my
fashion and it is a color that reminds me of music,” said Donatella
Versace of the bottle.
The fragrance comes in a purple crystal bottle carrying the gold
Versus Versace logo, while the box bears the brand's labyrinth
motif, highlighting the fragrance's rock credentials.
The face of the new fragrance is model of the moment Lara Stone
posing in a mirrored labyrinth and wearing Versus. “Lara is a mix
of innocence and sensuality. In the fragrance video it looks like
she is going to do something unpredictable, like something
unexpected is going to happen. This is the real spirit of Versus,”
said Donatella.
The new Versus scent will be available in three sizes: 1 oz eau de
toilette for $45, 1.7 oz for $59 and 3.4 oz for $79, also
additional 6.8 oz bath and shower gel for $30 and body lotion for
$35.
The Versus Versace scent will be launched this week in Italy and UK
for Valentine's Day, previewing at Harrods in London. In the US, it
is set for March 26 at Macy's in 680 doors nationwide and will be
rolled out in mid-April, including Bloomingdale's, Nordstrom,
Sephora and Ulta.
The launch of the fragrance will be supported with over eight
million scented strips in store catalogues and magazines such as
Teen Vogue, In Style, Allure and Cosmopolitan.
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