After reviving the brand’s second line Versus, the Italian luxury house Versace is ready to launch a new fragrance, called Versus Verscace. The brand’s creative director Donatella Versace, worked with perfumer Nathalie Lorson to create the new fragrance.

Versus Versace mixes romantic tones with a strong rock’ n ‘roll edge, with top notes of energetic citrus, fused with a soft floral core of orange blossom and dries down to sensual musk and patchouli notes.

“I used purple for the packaging because it represents my fashion and it is a color that reminds me of music,” said Donatella Versace of the bottle. The fragrance comes in a purple crystal bottle carrying the gold Versus Versace logo, while the box bears the brand’s labyrinth motif, highlighting the fragrance’s rock credentials.

The face of the new fragrance is model of the moment Lara Stone posing in a mirrored labyrinth and wearing Versus. “Lara is a mix of innocence and sensuality. In the fragrance video it looks like she is going to do something unpredictable, like something unexpected is going to happen. This is the real spirit of Versus,” said Donatella.

The new Versus scent will be available in three sizes: 1 oz eau de toilette for $45, 1.7 oz for $59 and 3.4 oz for $79, also additional 6.8 oz bath and shower gel for $30 and body lotion for $35.

The Versus Versace scent will be launched this week in Italy and UK for Valentine’s Day, previewing at Harrods in London. In the US, it is set for March 26 at Macy’s in 680 doors nationwide and will be rolled out in mid-April, including Bloomingdale’s, Nordstrom, Sephora and Ulta. The launch of the fragrance will be supported with over eight million scented strips in store catalogues and magazines such as Teen Vogue, In Style, Allure and Cosmopolitan.

Lara Stone for Versus by Versace Fragrance