Expected in stores starting with September 2009, the new fragrance Idole d’Armani by Giorgio Armani celebrates entirely the woman, being as the famous designer himself described it, a “tribute to femininity, a big thank you to all the women who have inspired him over the years.”
Giorgio Armani has strongly defined his position in the world of scents, thanks to its Armani Code for Men. Now, with his new Idole d’Armani, Armani moves towards establishing a stronger position in women’s choice in classic fragrances.
The new fragrance Idole d’Armani by Giorgio Armani opens with elements of Sicilian Clementine, juicy pears, ginger, and Indian Davani. The ‘heart’ of the scent lies in saffron, Egyptian jasmine, and pink Turkish delight, and base notes are patchouli and vetiver. This fragrance surely has a spicy-flowery composition!
Actress Kasia Smutniak will be the face of the advertising campaign. She was chosen by Armani because “She has a fresh and modern appeal which combines true feminine sensuality and rare beauty with inner strength of character. She embodies the spirit of the Idole d’Armani woman perfectly”, said the Italian designer.
Idole d’Armani by Giorgio Armani made in a fortunate collaboration with perfumer Bruno Jovanovic, is very much expected on the market! Let’s hope for the best from it! In the end, any Armani fragrance is special and unique!