For the re-launch of the Le Premier fragrance, Lolita Lempicka tapped none other than 14-year-old Elle Fanning and the result exceeded expectations. Yoann Lemoine captured the mysterious allure of the fragrance by turning towards nature and the playfulness and natural beauty of the young actress.
Lolita Lempica’s Le Premier was first created in 1997 and the crisp floral fragrance had desire infused in every drop, so no wonder that the brand decided to re-launch the fragrance along with a whole new tale. This is a fragrance that creates a rare olfactory emotion as it was inspired by love, mystery and the moment a girl blossoms to become a woman, details that have been perfectly captured by Elle Fanning in the brand’s campaign clip.
“I drew on my distant memories to recreate this intense moment when a girl is waiting to become a woman”, Lolita Lempicka said of the first fragrance, so no wonder that this sensual floral scent has made its way back to the top.
The perfume’s notes stir the senses as soon as they touch the skin as the irresistible nectar of liquorice flower paired with aniseed, ivy, violet, tonka bean, amarena cherry, vanilla, praline, iris and musk feel like a true fairytale-like blend that revels its magic gradually.
Packed in an apple shaped bottle featuring modern and baroque elements, the perfume has a ‘forbidden fruit’ allure that tempts from first glimpse. The rawness of this crisp floral fragrance couldn’t have been better put into value by Yoann Lemoine who chose a mysterious, wood scenery for the fragrance’s campaign. Elle Fanning was advised to act natural and do whatever she felt like in front of the camera, and the result was captivating and filled with passion and playfulness, so check out the clip and test the new fragrance and find out if this has the potential of becoming your new signature fragrance.
Get it! Lolita Lempicka Le Premier Parfum 2.7 OZ $49.19
Photos courtesy of Lolita Lempicka