Successes keep rolling for Kristen Stewart who, aside from staring in a variety of ultra successful movies scheduled to be launched this year, has also scored a wonderful marketing gig as the new face of the Balenciaga fragrance set to be launched this year.
For Kristen, the offer could not have been more flattering as she is a long time fan of the luxury label: “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
But it was not only her fondness for the label that helped her get the offer to represent it. Balenciaga Creative Director Nicolas Ghesquière reveals the set of circumstances that contributed the most in the decision making process: “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.”
“From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Isabelle Guichot, chief executive officer of Balenciaga shares the views of the creative director and reminds us that the star is the second face for the brand’s fragrance department: “Kristen is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history.”
The immense potential of the agreement is also recognized by Catherine Walsh, senior vice president of American fragrances for Coty Prestige, a division of Coty Inc.: “Kristen stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.” Unfortunately however, all the details regarding the fragrance revolve around the period in which will be launched, the fall 2012 season.
Credit: PR Photos, WWD