Kim Kardashian plans to launch a new fragrance in April 2011. Called “Gold”, this is Kim’s second signature fragrance after the successful debut perfume “Kim Kardashian”, which was released in 2009. The new fragrance comes with the tagline “Transcend Ordinary”.

The “Keeping Up With The Kardashians” star describes “Gold” as “a luxury that stands the test of time, a universal symbol of sophistication and glamour. Like a stunning piece of precious jewelry, Gold lends everyday style a surge of seductive sparkle and timeless beauty.”

Made by Claude Dir, “Gold” manages to perfectly embody the various aspects of Kim’s personality. Therefore, it is a summer-appropriate scent, with a youthful feel, yet sexy and feminine. Its amazing opening notes represent a rich explosion of bergamot, grapefruit and pink pepper.

The core of the perfume includes captivating floral notes of jasmine, tender rose and dewy violet. The fragrance dries down with elegant, dazzling notes of patchouli, sandalwood, amber and creamy benzoin, and musk.

“Gold” seems to keep the box and the bottle design from her debut “KK” fragrance, but with a luxurious touch of golden shades. Kim Kardashian’s new perfume will be available starting this May at Macy’s in bottles of 50 ml and 100 ml and it will be $65 for 100 ml Eau de Parfum.

Kim Kardashian Ready to Launch Her Second Fragrance