The newest Keira Knightley for Chanel Coco Mademoiselle campaign has just been unveiled! Though the talented actress has been the face of the iconic fragrance since 2007, it seems like the newest set of ads shot by famed photographer Mario Testino are the most amazing ones to date! The ”Pirates of the Caribbean” actress, who worked with director Joe Wright again for the new campaign, looks absolutely stunning in the new ads.
She sports a glossy lob hairstyle and smoldering smokey eyes and plays the role of an elusive, hard to get woman. The mysterious allure is suggested even by the theme song chosen for the new campaign, the The Zombies’ classic hit “She’s not there”. Speaking about the newest Chanel Coco Mademoiselle campaign for 2014, the 28-year-old British star stated that:
“The third film is very silver and quite cool. But again, nobody can quite capture her; so she is kind of there but she is sort of playing with them… And then she gets on a speedboat! What more can you ask for?”
She also confessed that she changed a scene because she was afraid of falling: “With my high heels, I was bouncing on the stairs and I was really afraid of breaking my neck. So [the director] kindly allowed me to go down the stairs with bare feet.”
It seems like this time, the luxury label decided to play down the suggestive sexual component of previous campaigns in order to avoid being labeled “too sexy for children” and consequently be banned again. The new Keira Knightley for Chanel Coco Mademoiselle campaign video is scheduled to debut on television starting with April, so it still remains to be seen whether the new set of ads will meet the advertising standards, however, we definitely feel there’s nothing to worry about this time.
We don’t know about you, but the newest Keira Knightley for Chanel Coco Mademoiselle campaign definitely makes us want to run and buy the iconic scent.
Photos: E!Online UK