If the Juicy Couture Viva la Juicy La Fleur fragrance launched last year left you wanting for more, the new variation on the scent might just be the better choice. The new Juicy Couture Viva La Juicy Noir fragrance is created by Honorine Blanc of Firmenich and it’s meant to be perceived as more seductive and a lot bolder than the previous scent. “We wanted Viva la Juicy Noir to shift away from the fresh sparkle of the original Viva la Juicy into a tempting and ultrafeminine scent“ she told WWD.
The sophisticated new Juicy Couture Viva la Juicy Noir perfume is meant to evoke the “limitless possibilities that nighttime can bring.” With such an alluring presentation, the new scent sure sounds appealing, but is it really something you’ll want in your beauty kit? Well, let’s find out. The new scent first entices the senses with fruity notes like wild berries. The heart of the new scent is defined by floral notes of gardenia petals, honeysuckle and jasmine sambac. Base notes of vanilla and sandalwood complete the alluring bouquet of scents.
If you can’t quite figure out whether the new Juicy Couture Viva la Juicy Noir fragrance, don’t worry as the new scent will soon be become available. In the UK and in US, the new scent will be launched in July, while globally the scent will be distributed starting with August and September. Just like the original scent, the new Juicy Couture Viva la Juicy Noir perfume will be promoted by Russian model Sasha Pivovarova.
The new eau de perfume will come in three versions as follows: 30 ml 50 ml and 100 ml for recommended prices of $54, $71 and $95.30 respectively. Additional products inspired by the new scent are a 10 ml duo roller ball available with a 5 ml Viva La Juicy Noir and a 5 ml original Viva La Juicy.
Did you like the original Juicy Couture Viva la Juicy La Fleur fragrance? Will you be testing out the new scent when it hits the market?
Photo: Juicy Couture