The JLove fragrance, set to be launched this October is Jennifer Lopez’ 20th fragrance. The prolific star made her debut in the fragrance industry in 2002 with “Glow”, which proved a resounding success, hitting $100 million in sales in the first year. Over the years, she refined her approach and evolved tremendously.
Speaking about the ways in which her approach changed over the years, the star told WWD: “When I did my first fragrance, Glow, I didn’t really think much beyond making it the best, most beautiful fragrance ever created. On the other hand, “with number 20, it’s a landmark. I asked myself, ‘Who am I and what do I encompass?’ My message has always been love, whether it’s my music or my movies or whatever. It’s such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word.”
The JLove perfume is a fruity floral scent created by the star in collaboration with perfumer Honorine Blanc. It is defined by top notes of white raspberry, frozen pineapple, pink grapefruit and tangerine, a heart of coconut orchid, water lily and Tahitian tiare and base notes of vanilla, white wood and musk. According to the 44 year old singer, the new scent is simultaneously glamorous and sexy: “Sometimes I’ll have an idea and be all, ‘Oh, I love this, the way a plant in my backyard smells and how the woods smell, after it’s been raining,’ and I’ll give them those types of ideas. With this one, we created a scent that’s glamorous and kind of sexy at the same time.”
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If you’ve tried more than one of the star’s scents, you might have noticed the fact that musk notes are always included. There’s a reason for that: “I always want to put a musk base on it, because I feel like it gives such a nice sexiness at the bottom, no matter how fruity it gets at the top,” she confessed.
The new JLove by Jennifer Lopez fragrance will come in two versions 1-oz. EDP ($39) and 1.7-oz. EDP ($49) and will be sold exclusively at Kohl’s.