People usually associate beautiful actress Gwyneth Paltrow with GOOP and healthy eating. However, this time the 39-year-old starlet has been named the face of the new Hugo Boss perfume called Boss Nuit Pour Femme. A first behind-the-scenes image was released this week alongside the German-based fashion brand’s announcement of the collaboration.

“We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent,” said Gerd Von Podewils, Global Marketing Director for Hugo Boss Fragrances, P&G Prestige. “Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success.”

Speaking about her new gig, Paltrow told WWd that, “I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life.” As on the LBD-inspired scent, the actress said that, “I love the idea of basing a fragrance on a little black dress because it’s such a resolutely feminine concept but it’s so simple at the same time. I love how perfume can finish off an outfit and make you feel pulled together.”

The gorgeous Oscar-winning actress will appear in TV, print and online ad campaigns for the new Hugo Boss Nuit Pour Femme perfume, which is set to be launched in August 2012.

Gwyneth Paltrow Named New Face of Hugo Boss Nuit Pour Femme Perfume

Photos courtesy of Hugo Boss