Givenchy is preparing an alluring new scent to enchant our senses and amp up seductiveness with a brand new fragrance. Called Dahlia Noir, the fragrance is set to be released in late August 2011. The brand has already chosen the face of the first perfume to be released under the guidance of Riccardo Tisci: Italian super model Mariacarla Boscono, who has successfully represented the fashion house in the past.
The latest perfume brings together a wonderful bouquet of scents that are skillfully combined to be gentle, yet sophisticated, mysterious and refined. The top notes, mandarin, pink pepper and mimosa merge perfectly with the floral heart of the fragrance which brings together a delicate rose, iris and patchouli combo. At the base of the perfume, notes of sandalwood, vanilla and tonka bean add the final touches of the latest Givenchy fragrance.
The perfume bottle has a simple, classic design with minimalist touches. The name of the fragrance, Dahlia Noir, is elegantly displayed on a silver plate on top of the bottle in an inconspicuous manner, closely following the main concepts the perfume is based on. The fragrance will be available in 30, 50 and 75 ml bottles.
The latest project of the brand might be the subject of multiple controversies if we are to judge by the probable source of inspiration for the ad campaign. The name choice for the fragrance and the way the ad campaign photo is presented seem to point out the fact that the fragrance is inspired by Elisabeth Short, who received the nickname of “Black Dahlia” after being the victim of a horrific and yet unsolved murder that received a lot of media attention. This matter may even act as a deterrent for potential buyers who might disconsider using such a tremendous tragedy for profit and marketing purposes.
The reaction of the customers on this rather sensitive topic and the official statements of the brand representatives will probably emerge only after the ad campaign for the fragrance will be officially released. Until then, we can only hope that both the fragrance and the body care products accompanying it will meet the standards of excellence the brand has accustomed us to.
Photo courtesy of Givenchy