The launch of the new Just Cavalli women’s fragrance signed by the renowned Italian fashion designer Roberto Cavalli caused a stir as the designer is known for his love for everything that helps underline femininity. To promote his new scent, Roberto Cavalli tapped bombshell Georgia May Jagger and the result of their collaboration proved worthy of the highest praise. The youngest daughter of Jerry Hall and Mick Jagger exudes sex appeal that works wonders on the camera, so no wonder that she’s been picked by the fashion guru to be the face for his newest Just Cavalli perfume.

The fragrance which mesmerizes through its coolness and femininity reveals a floral symphony that will turn you into an addict from the first time your olfactory senses will meet the irresistible top note of neroli, tahitian tiare flower (middle note) and palisander rosewood as base notes. Apparently, the ‘sexy juice’ was designed to snatch the attention of a younger target, thus the brand is making sure to expand its boundaries and attract women of various ages with its products.

“You know I love women very much. For the woman wearing my fragrance, I’m just afraid for myself. I cannot control myself”, said Roberto Cavalli in an interview for WWD at the launch of the fragrance, so prepare to be swept away by the sexy yet delicate scent the brand proposes for the new season.

The scent seems to exude that ‘je ne sais quoi’ that Georgia May Jagger exudes as Roberto Cavalli said about the fresh face of the fragrance that : “She represented the kind of woman that I would like to have for my dresses. If I closed my eyes while creating Just Cavalli, I would see her- sexy, but not vulgar. Delicate with a sweet smile.”

For the ad campaign, Georgia May Jagger channeled her inner goddess and posed seductively laying down and rocking only a pair of sizzling snakeskin print trousers. The scent created by Fabrice Pellegrin and Nathalie Lorson has been characterized as a seductive sexy floral scent, so if you’re looking for a new signature scent, give this new ‘concotion’ a try.

Packed in a simplistic pink glass bottle featuring a metallic gold ‘collar’ with Just Cavalli logo embossed on it and paired with a cool matching cap that displays a python-skin fabric inserted around it, the stylish scent is made to appeal to the younger public. The adorable fragrance will be available in three sizes, 1 oz. EDT ($45), 1.7 oz. EDT ($60) and 2.5 oz. EDT ($75). Along with the fragrances a 5.1 oz. body lotion ($35) will also be available, so give the new scent a try and see if it has the power to top your current favorite fragrance.

Photos courtesy of Roberto Cavalli