It’s not uncommon for celebrities to design their own signature fragrances, so it’s no surprise Beyonce isn’t shy about getting ready to launch her second signature perfume Pulse. Beyonce’s previous fragrance ad has definitely caused some “heat” and her new perfume called Pulse is definitely following the same path, a path of seduction and glamour.
Beyonce’s Pulse fragrance has been created with the help of Coty Inc.’s beauty division the same company Beyonce cooperated with for the launch of her previous Heat and Heat Rush fragrances. The people behind this project are confident this fragrance will be a huge success as it is a scent which suits all occasions.
Beyonce is known for her powerful, feminine style and this perfume seems to suit her personality well. She says she loves to design signature fragrances which can allow women to leave their “mark” wherever they go, so she tries to create fragrances which suit all occasions. Beyonce told People that: “Pulse is a fragrance you can wear all the time,” “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”
Pulse features seductive notes of pear blossom, citrus, peony, jasmine, Madagascar vanilla and bluebird orchid, Beyonce’s favorite flower, which is at the heart of the formula and which according to perfumers, has never been featured in fragrance. Beyonce’s third fragrance is a citrus, floral scent which is enchants, and tries to bring a high dose of energy. Beyonce told WWD that: “I believe my music makes women feel strong, and Pulse is all about finding that power inside,”
The packaging is absolutely divine, an upside-down chrome bottle which features a sky-blue fluid inside. Beyonce said about the package that it was inspired by her stage costumes. She said: “I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes.”
The fragrance will be available in more than 60 countries, so prepare for the momet it hits the shelves in September, so you can get some of B’s energy and glamour in a bottle!
Photos courtesy of Getty Images, PR Photos, wwd.com