Banana Republic Wildbloom Fragrance Launched

Taking into account some of the latest projects and launches announced by retailers, it seems that the spring season will be filled with a myriad of new products. The affordable luxury brand Banana Republic makes no exception as it has just launched its newest product, the Wildbloom fragrance, created by perfumer Jean-Claude Delville, which was the mastermind behind various other incredibly alluring fragrances.

Reflecting the spring spirit to perfection, the new perfume is a fresh floral fragrance with a touch of citrus notes. Advertized under the slogan ‘The Spirit of You’ the fragrance is specifically designed for active, adventurous women:

‘She enjoys each and every one of life’s adventures: Falling in love. Taking a risk. Traveling the world. She seizes the moment, says the unspoken, lives in the present. She wears her heart on her sleeve and lets her instincts guide her. She laughs out loud and makes everyone around her fall in love. She is genuine . . . she is true.’

Taking a closer look at the notes that make up the fragrance, we discover a myriad of different influences that combine gently for an original scent that will undoubtedly be noticed.

At the foundation of the fragrances we are able to spot an array of influences such as sandalwood, tonka, oud wood, musk and patchouli mix with pink suede for a delicate and alluring scent.

Moving on to the core of the perfume, we are able to spot various tropical influences that give an exotic vibe to the fragrance: watery hydrangea, Hawaiian Pikake, blue orchid as well as wild Camellia. To complete the fragrance and give it a fresh modern vibe, guava, pear skin, kumquat and pink grapefruit notes are being used for the ultimate unique touches that differentiate this fragrance from many others of this sort.

Aside from the alluring scent, the new fragrance also makes an interesting first impression thanks to the rather unique presentation form: the rectangular delicate peach colored bottle is made just a little more romantic with the help of a delicate suede flower that illustrates the concept behind the fragrance in a matter of seconds. Available in store only, the new fragrance is available as 50 ml Eau de Parfum for $48.