While you were still busy trying to work out the differences between a BB and a CC Creams, companies put their minds to work to exceed expectations and create new cult favorites. Case in point: Julep is launching a DD cream this summer. If you’re a nail polish fanatic you might remember that the label was the first one to introduce a nail polish subscription service that helped fashionistas experiment with plenty of fab new offerings to keep boredom at bay.

Now, the Julep DD Creme aims to become the new obsession of women who love all things pretty. The idea of a beauty multi-tasker is constantly evolving so singling out the characteristics that make the perfect product is definitely a challenge that seems to have been tackled superbly by the brand. The label thought both short and long term when designing the new DD Creme. For a long time protection against premature aging, the new product has SPF 25. Aside from the obvious benefits that come with sun protection, the label has included two patented anti aging components which also help decrease the appearance of fine lines.

Julep to Launch DD Cream

To keep the skin properly moisturized all day long, the new DD cream has hibiscus and olive oil extracts. With the skin care component taken care of, the next focus of the product is to create the illusion of flawlessness. The Julep DD Creme provides lightweight, buildable coverage. As for the finish? Ultra-smooth. What more can one ask for?

The Julep DD Creme comes in four shades: light, medium, medium-dark and dark and is already available for pre-order on the label’s official website julep.com, however shipping will only start this June.

The regular price for the new product is $36, but Maven Julep members can purchase the new product for $28.80. It will be definitely interesting to see how far the developments on this uber cool multitasker will go. Would a ZZ Creme come with sleep aid ingredients incorporated? Just a little food for thought.

Julep to Launch DD CreamJulep to Launch DD Cream

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Photos: Julep