Nicole Scherzinger has been unveiled as Herbal Essences’ new ambassador. Known for her incredibly sexy, beautiful and luscious tresses, the 33-year-old singer spoke to People about her latest gig and admitted that, “It’s amazing. I have a big grin on my face and I’m glowing. I’m really proud to be partnered with this brand.” She then added that, “It’s what I’ve worked so hard for my whole life. Not only to have music as my driving force, but to build my brand and be associated with products I believe in – those that are a direct reflection of who I am.”
The former Pussycat Doll also tweeted: “BIG NEWS: Thrilled to announce I’m @herbalessences new spokeswoman! Can’t wait for you to see the new ad we shot! …
Moreover, Nicole confessed that, “I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me. I’m honoured to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”
Scherzinger will star in the brand’s print ads as well as in television commercials, some of which will feature her music, set to break in July 2012. The gorgeous songstress seems to be familiar with the brand’s products and she proved it on the day of the shoot when she gave advice to her styling team. “I know all the mousses, honey. Normally people associate mousse with perms, but with this hair, are you kidding me?! Mousse equals volumising,” she said.
As for the famous brand, Herbal Essences’ marketing director Kevin Crociata said in a release that, “We’re thrilled to welcome Nicole to our Herbal Essences family. Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”
Photos courtesy of Herbal Essences