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Alexa Chung is well known for her one-of-a-kind style. She became a real muse for every fashionista in the world managing to pull together different, cool outfits. Now, she is the new face of Superga, an Italian trainer brand famous for its sporty preppy styles. The ad campaign featuring Alexa Chung, set to be released in February, is an important collaboration for Superga since it marks the brand's 100th anniversary. The "It's on With Alexa Chung" presenter has something special and rather unconventional about her as she somehow ma... Read More
Neutrogena brand has recently chosen the new spokesmodel for the brand. It seems like the well known actress Kristen Bell will be the lucky lady who will be promoting the brand this year. In doing so, she joins other well known celebrities such as Hayden Panettiere, Vanessa Hudgens, Emma Roberts and Jennifer Gardner who have also successfully represented the brand in the past. The 30 year old actress will be representing the Neutrogena Naturals line, a line that will contain two facial cleansers, a soap var, a body scrub as well as a lip bal... Read More
Nicole Scherzinger has become the new ambassador of trench-coat label London Fog. The 33-year-old hottie, who replaces gorgeous Mad Men's Christina Hendricks, was hired by the brand to star in its holiday and spring 2012 ad campaigns. Speaking about their choice, Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog told WWD that, "Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With ... Read More
Nicole Kidman has been announced as the new face of Jimmy Choo. The stunning 45-year-old Oscar-winning actress will appear in the famous brand's fall/winter 2013 advertising campaign. The images for the campaign, set to be released in August, were shot by photographer Mikael Jansson and described as having “a cinematic feel that hints at the power and seduction of the Jimmy Choo woman.” Speaking about her new collaboration with Jimmy Choo, Nicole Kidman, who has just finished filming the Grace Kelly biopic Grace Of Monaco, confessed that,... Read More
The first months of 2011 will definitely be some exciting ones especially for fashionistas who have a soft spot for Gossip Girl stars. After Leighton Meester's Vera Vang fragrance deal it seems that her equally famous college, Blake Lively has managed to get a similar deal for one of the most powerful brands in the fashion industry. According to E! magazine the gorgeous 23 year old actress will be promoting the Chanel 2011 spring handbag line. The choice for the campaign is undoubtedly an unsurprising one not only due to the popularity of ... Read More
As the new season approaches, labels start bringing the big guns when it comes to advertising. While some rely on their previously chosen ambassadors, others aim for a change in perspective and even surprise us. This is exactly the feeling we got when we heard about the CoverGirl initiative to bring Pink as their spokesperson. It might seem like an unlikely pairing considering the fact the label has previously turned to icons like Taylor Swift or Sophia Vergara to represent its products and display a set of uber feminine characteristics. Giv... Read More
Are you excited about the upcoming sunny season? Are you ready to hit the beach in style? Slip into the colours of summer with the new, super-cool Undercolors of Benetton spring/summer 2012 beachwear collection! Packed full with look-at-me-now goodies, the brand's line will definitely make a big splash. Check out all that seriously creative combination of distinctive shades, inserts, borders and details resulting into a strong contrast for maximum sartorial impact. Then there are flowers, stripes on beachrobes and beachwear, nuanced ... Read More
Boy oh boy, we are definitely head over heels with the newest Undercolors of Benetton underwear collection for spring/summer 2012. Well, we can certainly see why! Just have a nosey at the famous brand's amazing line rife with loads of colorful, fresh, beautifully printed and super-comfy goodies. Think outside the box this warm season and forget all-things-boring and monochrome! Leave your imagination loose and choose eye-popping lingerie! Have fun and mix and match at ease! For example, put on a bra in one colour and knickers in anot... Read More
The 41 year old American hottie Gwen Stefani is the new face of L'Oreal Paris. The ex “No Doubt” singer has signed her way into promoting one of the world's most popular cosmetic brands. Makeup is truly a girls best friend and Gwen Stefani managed to become a true icon due to her trademark red lips and unique fashion style. Her makeup choice is usually kept to a minimum, a clean makeup which enhances the lips more than any other facial feature - Gwen is an original ambassador of ravishing red lips. This is one of the reasons why L'Oreal chos... Read More
The United Colors of Benetton fall/winter 2013 collection features a multitude of interesting outfit ideas with a cool youthful twist. The label specializes in bringing effortlessly chic ensembles and the new line has plenty of attention grabbing designs worth taking a closer look at. The new line aims to reflect the busy life of its most loyal customers and respond to their needs with stylish ensembles that are sure to impress at first glance.Compared to the warm season lines, the new United Colors of Benetton fall/winter 2013 collection fe... Read More
Want to rock menswear and still look feminine? Just take a peek at the latest United Colors of Benetton Fall/Winter 2011-2012 collection and you'll definitely find a reliable source of inspiration. A special line for cold winter days that features masculine fabrics and feminine colors resulting into stylish, fab looks. Besides, the traditional art of tricot in which United Colors of Benetton continues to lead the way is used for dresses, skirts and sweaters. There are clean, essential lines and proportions, and varying lengths char... Read More