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With so many brand collaborations this season, it is rather obvious that retailers are perfecting their skills as far as the consumer's preferences are concerned. A well done brand collaboration can translate into huge profits for both of the parties while also boosting the popularity of the brands in the eyes of the customers. The collaboration between Vans and the global brand Hello Kitty is certainly one that will raise a lot of interest, especially among youngsters who are trying to spice up their outfits with fun and colorful statement ... Read More