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Taylor Swift to Launch Her Own Fragrance
It seems that more and more celebrities are launching their own fragrances and this seems to have become a certain new hot trend for celebs. Well, if you come to think about it who wouldn't love to have their own perfume? So it should come as no surprise that Taylor Swift is preparing to launch her own fragrance since she is definitely one of the most popular female musicians of the moment. Taylor Swift is definitely one of America's sweethearts and she exudes innocence and femininity so we tend to believe that her scent will follow these c...
Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted
The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck Enchanted is...
Justin Bieber to Launch Fragrance Collection
Justin Bieber's fame has risen astonishingly during the past year and we can definitely see why: a cute guy with an amazing voice who sings songs which melt women's hearts instantly! Justin Bieber seems to follow the steps of many celebrities as he prepares to launch a fragrance collection. However this 16 year old heartthrob isn't trying to copy anyone so he is not planning on going for the traditional bottled perfume, he is actually thinking about wristbands and dog tags which will be imbued in a fragrance which will be gradually released...
Heidi Klum to Launch her First Fragrance
Although she left Victoria's Secret a few months ago, Heidi Klum is by no means planning to retire from the fashion and beauty industry. On the contrary, the beautiful 37 year old supermodel seems to be as energetic and determined to start new projects as always. Wondering what's on Heidi's mind lately? Her latest project involves releasing her own fragrance that will be called Shine. The first steps in the development of this project have already been taken as she has recently signed a deal with Coty Inc, the world's largest fragrance compa...
Marni to Launch First Ever Fragrance
This year, we've seen luxury brands exploring new directions and taking much awaited decisions. After Isaac Mizrahi and Marchesa, it's now Marni's turn to tackle the challenge of offering covetable scents to the public. The first project of the sort must definitely reflect the essence of the label and the new scent promises to do just that and reflect its fashion forward attitude. Consuelo Castiglioni, Marni’s creative director revealed for WWD.com the type of women who will like most to identify themselves with the new scent: “It’s a perf...
Taylor Swift Spent Thanksgiving with Jake Gyllenhaal
It seems that superstar Taylor Swift has decided to make other plans for the holidays as it is rumored she has spent the Thanksgiving weekend with Jake Gyllenhaal. The rumors surrounding the two as being a couple has been circulating ever since the two were spotted holding hands in NY while on a casual but seemingly walk. Celebrities have always been in the spotlight especially when it comes to romance so no wonder the paparazzi have been following the couples every step. Thanksgiving is a holiday which most people cherish with their loved ...