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H&M is placing a heavy accent on vintage details and bright colored fabrics, details that make all the difference when it comes to style this spring 2012 season. Fashion this spring 2012 season features vintage, oriental as well as futuristic influences, so prepare to be dazzled by a variety of styles that will surely underline your unique personality. H&M's spring 2012 lookbook unveils hot details that will surely make you capture all the attention this new season, so take a sneak-peek at what H&M has in store for you this upcom... Read More
When it comes to the perfect party outfit, it is never too soon to start looking for the one ensemble that can make you feel like a real queen. And H&M is constantly thinking to its customers and provides endless possibilities for you to get inspired. The Swedish retailer's latest offer is a special holiday 2011 collection dedicated to party styling. H&M recently released the ad campaign that seems to be all about family and friends. We can see lots of beautiful models and celebrities like Abbey Lee Kershaw and her boyfriend... Read More
The world was ecstatic hearing the news that H&M will be collaborating with fashion empire Versace to create a gorgeous line that will feature iconic Versace designs at a more affordable price. H&M is known for creating stylish and affordable clothes for women of all shapes and sizes but it seems that for this line Donatella Versace didn't want to have 'real women' shoot with her designs and wanted professional models instead. Donatella Versace's decision to cancel Versace for H&M shoot with real women has sparked various comment... Read More
Bundle up in warm, comfy outerwear and get ready to enter into a dreamy place with snowy mountains, lakes and fresh air. The latest H&M November 2011 campaign takes us on a beautiful journey with impressive landscapes. Models Hilary Rhoda, Julia Stegner, Ieva Laguna, Tom James and Jake Davies are featured in a breathtaking scenery rocking some of the hottest H&M goodies for the cold season. Shot by fashion photographer Asa Tallgard, the splendid H&M November 2011 campaign was styled by Sofia Ericsson. There are numerous... Read More
After the highly-anticipated Versace for H&M line, another special and fashionable collaboration has been revealed. Famous Italian brand Marni announced that they created a spring collection for the renowned high street chain. Designed for both men and women, the new collection, that expresses the true Marni style, will debut on March 8, 2012 in 260 H&M stores worldwide and online as well. "I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxta... Read More
H&M has unveiled pieces from the 'Dragon Tattoo Collection' that will only be available starting December 14, worldwide. Created by Trish Summerville, the designer behind the costumes of David Fincher’s version of 'The Girl With The Dragon Tattoo', the 30-piece women line features an array of effortlessly, cool goodies from edgy leather pants and ripped tees to tough biker boots and torn jeans. All the items in this unique capsule collection perfectly reflect the look of the film’s anti-heroine, Lisbeth Salander, played by actre... Read More
It was not long ago when the first Versace for H&M collection photos surfaced starting a real frenzy among fashionistas. The two brands have adopted a similar move to further stimulate the consumers' appetite releasing a second collection that is designed exclusively for the European market this time. The latest cruise collection is set to launch on January 19 exclusively online. This means that fashionistas from Sweden, the United Kingdom, Germany, Denmark, the Netherlands and Norway will get the opportunity to renew their wardrobe with... Read More
Check out the new H&M 'Wake Up To Spring' Collection and get ready to discover some of the hottest essentials for the upcoming warm season. As we are already used to see uber-stylish goodies coming from the famous Swedish retailer, once again H&M meets all our expectations with a beautiful range of versatile, weather appropriate pieces, perfect for a relaxed, effortlessly chic wear. Lovely model Liya Kebede is featured in the label's 'Wake Up To Spring' campaign rocking some fashion-forward looks that guarantee simple, casual... Read More
The fashion industry often joins forces with contemporary artists to turn simple clothing elements into real art pieces. In the H&M Divided Art spring 2012 collection the works of Fanny Gentle, Alexis Anne Mackenzie, Saskia Pomeroy and Johnny Ryan are immortalized with the help of unique t-shirts, leggings and chic tank tops. This ultra-popular brand succeeded in re-inventing the urban sportswear trend oh-so-many youngsters promote all over the world. The warm season allows us to live out our love affair with gorgeous prints and an unlim... Read More
Even though the weather outside is still unfriendly, all the new collections are already starting to drop online. The latest we added on our lustlist? The absolutely lovable, roll-worthy line coming from famous retailer H&M. Lensed by Andreas Sjodin, Frida Gustavsson models for the H&M summer 2012 collection looking absolutely gorgeous in the retailer's oh-so-stylish pieces. Since the sportswear trend had a rather elegant take on the spring fashion runways, the label's line is rife with surprisingly chic and luxurious sporty ... Read More
This is the fifth year when the Swedish fast fashion retailer launched its famous H&M Fashion Against AIDS collection. The objective of the complete project is to raise funds for various projects from all over the world which deal with HIV/AIDS awareness. These statement t-shirts and printed wardrobe staples will definitely encourage the youth and the large public to support similar generous causes. Numerous artists contributed to the creation of these fashion items, Anne-Sofie Johansson as the Head of Design at H&M stated that, “I l... Read More