Sportmax Code Spring/Summer 2012 Lookbook
Become a real style chameleon by sporting some of the hottest looks from the latest style collections. Sportmax is definitely a friend in need if you run out of any creative options to build up a scene-stealing look. Flirty retro-chic dresses and oh-so-stylish wide-legged pants will shake up your monotonous and too predictable wardrobe. The Sportmax Code Spring/Summer 2012 lookbook is here to help you out with the season's color and design trends. It's versatile and colorful in order to fuel your ambition to go glam during the hot season. Le...
Sportmax at Milan Fashion Week Fall 2013
Milan Fashion Week 2013 will bring forward alternatives from the industry's biggest names. If on the second day the Milan Fashion Week we'll be seeing what goodies the Max Mara label has brought to the table, later on we'll see what Sportmax, the most popular line of the retailer has prepared for fall 2013. Though classiness is always a desirable attribute, those who are looking for trendy vibes will be much better served by Sportmax, which is focused towards the young crowd. There many interesting creations which stirred our interest for t...
Sportmax Spring 2012 Ad Campaign
Supermodel Frida Gustavsson looks absolutely spectacular in the latest Sportmax spring summer 2012. Ultra classy yet so laid back, she manages to capture the spirit of the brand perfectly. The undeniable glam allure of the looks is expressed in a modern manner and the youthful vibe becomes apparent instantly. The idea that youthful vibes don't necessarily have to rely on revealing skin is convincingly portrayed in the photos. Prints are certainly the 'it' words for the upcoming months and florals tend to be the most popular choice of all. Th...
Sportmax Fall 2013 Collection Milan Fashion Week
After catching a glimpse of the Max Mara fall 2013 collection, we're now able to show you the offerings of lower price Max Mara line, the Sportmax fall 2013 collection. If the main collection from the brand was heavily focused on making a statement through heavy layering and contrast created mainly through fab proportions, the Sportmax fall 2013 collection is designed to be more subdued and practical while still packing plenty of statement-making potential. Versatile pieces are combined with interesting trendy vibes offer the best of both wo...
How to Dress Casual Chic
Adopting a fashion style that suits your body type and most importantly your personality is a must if you want to be admired for your beauty and style. Clothes have a magical ability to underline your individuality and give you an enormous amount of confidence if the right style for you is selected. Casual chic outfits are the most popular outfits among girls due to the comfortable yet stylish look they manage to offer. Fashion trends chance every year and this year the new fashion trends have brought a variety of new styles into fashion, st...
Wedding Fashion Etiquette
Even though you're going to be only a guest at the wedding it is equally important to look good. Moreover there are some basic guidelines that can help you in choosing the right outfit. Accessories and other details will also make you the queen of the party if you manage to sport a breath-taking look. The best way to be dressed appropriately for the big event is to look through the basic wedding fashion etiquette. Be elegant and decent, the best manner to express your respect for the host is to dress properly for the nature of the event. The...

