Sportmax Code Spring/Summer 2012 Lookbook
Become a real style chameleon by sporting some of the hottest looks from the latest style collections. Sportmax is definitely a friend in need if you run out of any creative options to build up a scene-stealing look. Flirty retro-chic dresses and oh-so-stylish wide-legged pants will shake up your monotonous and too predictable wardrobe. The Sportmax Code Spring/Summer 2012 lookbook is here to help you out with the season's color and design trends. It's versatile and colorful in order to fuel your ambition to go glam during the hot season. Le...
Max Mara Winter 2010/2011 Hosiery Collection
Hosiery might not be the most popular domain from the world of accessories. However with the evolution of various tailoring and production techniques more and more designers decided to dip their fingers into the world of fabulous prints and refined fabrics to create stylish tights, socks as well as stockings and pamper ladies with these feminine and ultra-hot style items. The Max Mara Winter 2011 hosiery collection will provide you with all the must have hosiery designs of the season and can fill in the gap from your wardrobe in terms of se...
Max Mara Studio Fall 2012 Campaign
Elegance and femininity are always a great perspective to live by, even more so during the cold seasons when the choices tend to become more subdued and less colorful, which can feel somewhat like a style restriction. The newest Max Mara Studio campaign, however, aims to help put the excitement back into fall wear with a fun new set of pics depicting a homey, dreamy atmosphere. Toni Garrn and Querelle Jansen bring the brand's leading style perspective in a relaxed and refined manner. Highlighting femininity is once again a top concern. Howev...
Max Mara Spring 2013 Campaign
Diversity is the key word for spring 2013 fashion. While most high end retailers migrate towards bold and vivid color palettes, others like Italian fashion label Max Mara embrace the more conservative side of the spectrum as we saw in the Max Mara Studio fall 2012 campaign. Catering to those who place style above high paced fashion fads, the high end label comes with several versatile style suggestions that will prove a spectacular option for those who view clothes and accessories as an investment and a display of classiness and sophisticati...
Max Mara at Milan Fashion Week Fall 2013
Max Mara at Milan Fashion Week 2013 will sure bring many fabulous creations and we're especially anxious to see what the label will be bringing to the table. The label is well known for its ability to inject a sense of timelessness in each of the classy ensembles it brings forward. Max Mara has brought a multitude of covetable ensembles into our attention over the years, some of which still prove inspirational despite the fact we've seen plenty of other interesting looks since then. Last year, we've seen Max Mara set the tone for the season ...
Max Mara Fall 2013 Collection Milan Fashion Week
The Max Mara fall 2013 collection is filled some interesting examples which are a blend between the label's core aesthetic principles and the desire for novelty and statement making. We've seen a high emphasis on oversized coats so far, however the Max Mara fall 2013 collection takes it to a whole new level with plenty of fun bold, contrasting alternatives that cannot go unnoticed. The Max Mara fall 2013 collection features a multitude of monochrome outfits which didn't abide to the usual idea that matchy outfits are boring. The focus on geo...
Max Mara The Elegante 2013 Collection
Max Mara The Elegante 2013 collection is filled with feminine dresses that are definitely worth taking into account. After a variety of utilitarian pieces spotted in recent Max Mara collections, the newest collection is definitely a nice variation. The inclination towards romantic accents is somewhat unexpected but the new pieces are definitely extremely covetable. Breathtaking, as the label hopes? We'll let you be the judge of that.Since the spring/summer 2013 trends were focused mostly around utilitarian touches and abstract vibes, fe...
Katie Holmes Named Face of the Future by MaxMara
Katie Holmes was chosen by MaxMara for their "2011 Women In Film Max Mara 'Face of the Future' Award". The gorgeous 32-year-old actress who was absolutely thrilled with the honor was chosen as she is the perfect reflection of the MaxMara customer. "Katie's style is chic and modern, it equates with the Max Mara style because it gives you confidence so you look good in anything. No matter what you're doing you don't have to worry about how you look," said Ian Griffiths, Head of Design Style for the brand. In February, Katie and her mom, Kath...
MaxMara Studio Spring 2012 Collection
Toni Garrn and Ymre Stiekama look stunning in the latest MaxMara advertisement campaign for the upcoming warm season made by Giampaolo Sgura. There are lots of stylish, weather appropriate goodies in the MaxMara Studio spring 2012 collection. An incredible parade of lust-worthy investment pieces and beautiful colors from timeless black and white to punchy shades of green, orange and pink, playful dots and romantic flowers. The famous brand's spring collection seems to be the very definition of fab sunshine wear. Effortlessly hip and extremel...
Sportmax at Milan Fashion Week Fall 2013
Milan Fashion Week 2013 will bring forward alternatives from the industry's biggest names. If on the second day the Milan Fashion Week we'll be seeing what goodies the Max Mara label has brought to the table, later on we'll see what Sportmax, the most popular line of the retailer has prepared for fall 2013. Though classiness is always a desirable attribute, those who are looking for trendy vibes will be much better served by Sportmax, which is focused towards the young crowd. There many interesting creations which stirred our interest for t...
Sportmax Fall 2013 Collection Milan Fashion Week
After catching a glimpse of the Max Mara fall 2013 collection, we're now able to show you the offerings of lower price Max Mara line, the Sportmax fall 2013 collection. If the main collection from the brand was heavily focused on making a statement through heavy layering and contrast created mainly through fab proportions, the Sportmax fall 2013 collection is designed to be more subdued and practical while still packing plenty of statement-making potential. Versatile pieces are combined with interesting trendy vibes offer the best of both wo...
Milan Fashion Week Fall 2013 Schedule
With the Milan Fashion Week fall 2013 schedule now settled, we're getting ready for spectacular creations from the industry's biggest players once again. After analyzing the hottest looks from the New York Fashion Week 2013 and London Fashion Week 2013, we'll get the chance to see what some of the most powerful style influencers of the moment are preparing for Milan Fashion Week 2013. From 20 to 26 February 2013, Milan will be the style capital which sets the tone for the fall 2013 season and expectations are naturally high. The excitement i...

