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Blake Lively has been named the new face of Gucci's latest fragrance, Première, set to be launched in July. The stunning 24-year-old actress will appear in the house's print ads, shot by Mert Alas and Marcus Piggott, and will star in a short film, directed by Nicolas Winding Refn. Frida Giannini, Gucci's creative director, said that Lively is the perfect choice to represent the perfume. "In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique ... Read More