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Oh no! Trouble alert in the endorsement heaven! Rihanna's role as a brand ambassador was announced with bells and whistles back in 2011 when brand representatives said that "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans." The initial wave of excitement seems to have wore off completely as now brand representatives don't appear to see her role as the face of the label a good fit. The new CEO of Nivea, Stefan Heidenreich, is definitely not as ecstatic about the star's personality as his... Read More
Rihanna has just signed on to be the new spokesmodel of skin care legendary brand NIVEA. The 23-year-old star will appear in a special campaign named "The 100 Years Skincare for Life", meant to celebrate the label's 100 anniversary. In the first picture of the campaign, Rihanna is posing nude wearing nothing but her famous tattoos. Still, she looks naturally beautiful, fresh-faced and glowing.Rihanna seems to be the perfect solution for NIVEA that has a long, fruitful history and now wants to address to a new generation of fans. "Over... Read More