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It appears that simply modeling for the Armani Jeans and Underwear line wasn't enough for the ambitious Rihanna who has taken the next logical step in oder to leave her mark on the fashion industry. So, if the most recent Armani campaign has left you wanting more, the latest project she embarked on can definitely fulfill such needs. The singer has teamed up with the Emporio Armani brand hoping to expand the uber profitable collaboration and give fans a taste of what it would be like if she went shopping with them. In the process she joined t... Read More
The new Rihanna for River Island spring/summer 2013 collection hit the podium during this month's London Fashion Week and it seems that the lineup reflected perfectly the signer's personal style. Uniqueness and fierceness, a mishmash of boyish and ultra feminine garments characterizes best Rihanna's streetwear style and her collection created in collaboration with River Island displays this exact combo of 'look at me I'm a diva' chicness. Now, Rihanna's River Island collection for spring/summer 2013 is not for the fainthearted but for the ho... Read More
As you already know, the Rihanna for River Island summer 2013 collection is set to hit stores and online starting May 25th. Yes, we're pretty excited and we bet you are too! However, until then, we have the chance to take a peek at the campaign shot at Milk Studios in New York by legendary photographer, Mario Sorrenti. Jourdan Dunn, Bambi Northwood-Blythe, Ataui Deng and Tao Okamoto rock some of RiRi's designs for River Island. Check it out!All of the pieces featured in the Rihanna for River Island summer 2013 campaign and a whole lot more w... Read More
The new Rihanna for River Island fall 2013 campaign is out and it's every bit as chic as her fans expected it to be. The 'We Found Love' singer decided to focus on sporty pieces with a hint of urban glamor and a few punk vibes. Naturally, the star used her own style preferences as a starting point for the 80-piece collection that will soon hit the stores. After all, this is exactly what her most devoted female fans expect from her. "I literally designed everything I want to wear, exactly how I want to wear it. We're giving it a New York... Read More
The Rihanna for River Island holiday 2013 collection is the star's last line for the British high-street retailer. All good things must eventually come to an end, but when Rihanna is involved, we can always count on a grand finale (case in point: the Riri Hearts MAC holiday 2013 line). The last Rihanna for River Island collection takes inspiration from the '90s in order to bring interesting pieces with a festive allure.According to River Island boss, Ben Lewis, the star was very involved in the creative process: "We’ve had an amazing year wo... Read More