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Levi's to Make Jeans from Recycled Plastic

Levi's to Make Jeans from Recycled Plastic

More and more corporations are starting to think about the sustainability and Levi's has managed to cause quite a lot of excitement among fashionistas with concern for the enviromental impact of their choices when Levi's® Water< Less TM was first launched and the label declared it managed to reduce its water use up to 96% in some cases. However, the brand isn't resting on its laurels as it has tackled another ambitious goal with a new collection known as Levi’s® Waste < Less TM. The company will be incorporating at least 20% post consu... Read More

Levi's Makes Jeans With 100% Recycled Water

Levi's Makes Jeans With 100% Recycled Water

Levi's has developed a new way to make jeans using 100% recycled water. The drought currently affecting California reminded everyone of the need to protect this valuable vital resource and it seems like the label is looking to do its part in minimizing the impact its products have on the environment. Though the Water<Less line introduced in 2010 used between 28% to 96% water for jeans manufacturing, the label's efforts didn't stop here. The clothing manufacturer has announced it has already manufactured 100,000 pairs of jeans using this t... Read More

10 Tips on How to Avoid Fashion Crimes

10 Tips on How to Avoid Fashion Crimes

Isn't it just horrible to make a fashion faux pas, sometimes without even knowing it? Read on and see what the rules are this year in order to be ok, fashion wise. 2008 has made its debut with loads of new trends, but some 2007 must haves have been recycled. However, there is also a strong influence of 1997, especially in the floral prints, the numerous colors and so on. So, get up to date on what to wear and what to avoid in the following 10 tips that might help you. 1. This year, sandals with many straps are really in, but be caref... Read More

Baby Fashion - Celebrity Babies

Baby Fashion - Celebrity Babies

It is said: fashionable mommy, fashionable baby. A woman that is preoccupied with her looks while being pregnant will surely be as well preoccupied with her baby's looks. And the truth is that out there, the shops are full with cute clothes, great designer baby clothing and accessories and the mothers just can't stop thinking about it.The fashion industry quickly understood that babies are a source of inspiration and a great market - so baby fashion industry just keeps getting bigger. Little coats, t-shirts, jeans, shoes, with brand ... Read More

H&M Garden Collection Spring 2010

H&M Garden Collection Spring 2010

If one can try to best describe the spring season, most likely that the first word one could think of is flowers. And H&M’s spring collection for 2010 is all about flowers. The flower patterns applied to each of the collection’s items are inspired by something different: some of them are abstract; some of them are glamorous, while others take inspiration from ethnic floral. Take a closer look at this collection and you’ll instantly feel like in a huge garden filled with the most beautiful lowers ever. Applied on delicate chiffon ... Read More

Stevie Boi Eyewear

Stevie Boi Eyewear

Rihanna loves him, Lady Gaga does the same, and so are Beyonce or Santigold. And lately, magazines have also become in love with his creations. Daring, powerful, funny and unique, Stevie Boi eyewear definitely made quite an impression if the fascinating world of fashion. His label, Toxic, first appeared on the market three years ago, back in 2007, and since then, it kept rising. After all, not many designers choose to create unique accessories from former clothes, using recycled materials. All Stevie Boi’s designs are man... Read More

H&M Spring 2011 Conscious Collection

H&M Spring 2011 Conscious Collection

It seems that the people behind H&M have directed their attention towards the environment in the attempt of supporting sustainability. This concept has been highlighted by environmentalists for years now, and H&M is trying to do something about it through the launch of the new H&M Spring 2011 Conscious Collection. Sustainability is trying to promote environmental protection and the conservation of non-regenerable materials, so that future generations will be able to enjoy all that Earth has to offer. In this respect, green materi... Read More

SpaRitual Wilde Fall 2011 Nail Polish Collection

SpaRitual Wilde Fall 2011 Nail Polish Collection

We often look at nail polishes as instant femininity enhancers and we often like the feeling of experimenting with multiple nail polish shades without committing to something permanent. Fortunately, retailers are always coming up with new ideas in order to help us avoid getting stuck in a style routine as far as manicures are concerned. For the fall season, the Spa Rituals brand has committed to help women rediscover their femininity: "The Wilde woman embodies her authentic self while moving with the natural rhythms of life. These j... Read More

H&M Conscious Collection Fall 2011

H&M Conscious Collection Fall 2011

H&M has managed to surprise once again with their dedication to offering high quality, super fashionable designs at an affordable price. With the latest H&M Conscious Collection, the brand is adding another plus to the list by raising environmental awareness. The new H&M Conscious Collection for fall 2011 exceeds the clientèle's expectations by using greener fabrics, such as organic cotton, recycled wool and organic hemp fibres to create amazingly stylish designs that women will love to wear. The fashion label puts heavier accent... Read More

H&M Conscious Fall 2011 Fashion Campaign

H&M Conscious Fall 2011 Fashion Campaign

Using environmentally friendly materials, H&M is constantly looking to make products with an added sustainability value and tries to offer its customers fashion and quality at the best price. Besides, the famous Swedish retailer has always been aware of how our actions can affect people and the environment. Using greener fabrics, the new Conscious Fall 2011 collection is part of the H&M's actions for a more sustainable fashion future. "For H&M, sustainability is a natural part of doing business in a globalised world. Stab... Read More

H&M Exclusive Conscious Collection 2012

H&M Exclusive Conscious Collection 2012

Eco-friendly red carpet looks! Wow this is indeed revolutionary especially when it comes to the popular Swedish clothing retailer H&M. The Conscious collections aim to attract the attention of the public to the importance of working with recycled fabrics and sustainable fibers. Celebrities are some of the most ardent fans of the H&M Exclusive Conscious Collection 2012 which lines up an amazing selection of ultra-refined frocks and long gowns. These on trend outfits can be purchased only online starting from April 12, 2012. Hemp, recy... Read More