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It's not a real secret that, when it comes to the fashion industry effective marketing campaigns are great contributes to the overall success and popularity of the brand. The new seasons are often the most busy ones in terms of marketing strategies as well as being the time when most changes are made. After Vera Wera Wang and Leighton Meester fragrance deal and the failed attempt to get Robert Pattinson to work for Burberry, it seems that Balenciaga has also decided to make a move and make the famous Brazilian model an offer to be the new f... Read More
The approach of a new year seems to have a powerful impact on several celebrities who are already starting to make resolutions for the near future. As it turns out this also the case for Kelly Osbourne who is thinking about joining several other celebrities in designing her own fashion line. The rock legend's daughter has attempted to undergo a similar project back in 2004 however the line shut down soon after launching. This time Kelly seems to be cautions when it comes to public statements especially considering the fact that she chose not... Read More
She was only nine years old when she was taken to audition for producer David Heyman. In just a few minutes her life changed completely and she became world-famous for the role of Hermione Granger in the 'Harry Potter' franchise. Now, Emma Watson is one of the highest-paid actresses in Hollywood. The 21-year-old actress strikes a glamorous pose for Vogue magazine July 2011, the US edition, lensed by renowned photographer Mario Testino. In the cover story, Emma opens up and talks about her education, career and her struggle to balance... Read More
Leighton Meester was always admired for her wonderful tastes in fashion both on and off screen. After being the ambassador of the Herbal Essences brand it seems that the advertising business is a highly profitable one for the young actress as the road to success is just beginning to open up. Those who estimated that Leigthton Meester was making a fortune with acting career will be even more surprised to find out that the value of the contract that the she just signed. The contract which stipulates the fact that the young actress will be the... Read More
While celebrity inspired lifestyle collections are nothing new, it seems like Jlo and Marc Anthony might set an interesting trend as they are the first couple ever to design collections simultaneously for the same retailer. Apparently the collections featured by the two stars will go beyond men and women apparel. While JLo's first collection will consist of dresses, sportswear and accessories such as handbags, shoes or jewelry, Marc Anthony will launch sportswear, accessories, sport coats and shoes. The overall value of the contract is esti... Read More
She is mostly known for sharing her life publicly in MTV’s Laguna Beach and The Hills, yet gorgeous Lauren Conrad moved on from her reality star status and became a successful author and clothing designer. The 25-year-old beauty managed to create her own path, build a brand and materialize her dreams. Now, Lauren plans to launch a beauty product line and made the announcement in her lifestyle column in Forbes. "What’s next? Quite a bit! Right now, one of my main objectives is to expand TheBeautyDepartment.com into a product line. I a... Read More
Alexa Chung goes on a shopping spree with Lucky magazine. The model-turned-presenter-turned-fashion designer-turned-host of Lifetime's competition series 24 Hour Catwalk, who also won the public-voted British Style Award at the recent British Fashion Awards, admits that, "I haven't been shopping in ages!". With an inimitable, unique style, Alexa says she doesn't have a stylist. "Not ever", she told Lucky. The lovely star, who has recently been made an ambassador for the British Fashion Council, says that, "I moved to America four da... Read More
Behind this ingenious brand stands Laura Pimentel, the head-designer, with a vast distinctive design aesthetic that comes from her multi-cultural background and studies in both interior and accessories design. LaLucca designs are all hand-made, with a deep attention to details and fabrics. “Accessories are an ideal medium for self-expression. I love to create unique designer handbags that convey bold statements,” the designer says. LaLucca collection is divided, for this season, in two. One is called “Art Bags” and the o... Read More
Liquid diets managed to engrave themselves in modern nutritional history due to their radical effect in slimming projects. More and more decide to adopt a similar diet that promises both fabulous visible weight loss and health improving results. The mastermind behind the program is Dr. Roni De Luz one of the famous naturopathic doctors in the industry. Being a detox diet is must be mentioned that it can't revolutionize your eating habits throughout more month or a whole lifetime. Instead it will rely on a quick and radical process t... Read More
In spite of the fact that the runway was flooded both with natural as well as dazzling and more vibrating makeup styles, nude lips managed to recruit enough fans among designers. These fashion wizards were reluctant to wrap their models in an artificial cover. Instead they managed to create a youthful and alluring impression that accentuated both their unique collections as well as the raw beauty of these girls. From the matte tones to bare lips all were illustrated in the course of the fabulous shows. People who are eager to cut bac... Read More
Some would choose the at home hair dying alternative in order to save some energy as well as a few pennies. However it seems that, in spite of its practical quality it also presupposes serious dangers. The hair might deteriorate if we skip some basic steps or would neglect the use pf proper products and tools. Establishing the perfect conditions for a spectacular coloring should be on the top of the list of our duties when dealing with hair makeover projects. In order to create a salon-like milieu special attention to instructions... Read More