Matalan Spring/Summer 2011 Lookbook
Taking a peek at the Matalan spring/summer 2011 lookbook, it's impossible not to feel bewitched by the amazing '50s and '60s-inspired dresses and the '70s jumpsuits. Fresh and feminine, the latest line of the highstreet chain is captivating through the explosion of prints and stripes, flirty, cute designs, but also crisp white and the old faithful denim. Before anything, let's get one thing straight: the floral print is one basic element for the upcoming season and the Matalan spring/summer lookbook is strongly demonstrating this theory. May...
Sasha Pivovarova for Reserved Fall/Winter 2011-2012 Campaign
Sasha Pivovarova is the face of the latest reserved fall/Winter 2011-2012 campaign. The beautiful 26-year-old Russian top model, who says that she would have been a painter or an art historian if she hadn't become a model, sits down for a chat with the brand and talks about her childhood and student years, the beginning of her modelling career, but also about love, art and the most beautiful day in her life. The Reserved collection for the upcoming season includes lots of on-trend, comfortable pieces with an effortlessly chic vibe. Elegant c...
H&M November 2011 Campaign
Bundle up in warm, comfy outerwear and get ready to enter into a dreamy place with snowy mountains, lakes and fresh air. The latest H&M November 2011 campaign takes us on a beautiful journey with impressive landscapes. Models Hilary Rhoda, Julia Stegner, Ieva Laguna, Tom James and Jake Davies are featured in a breathtaking scenery rocking some of the hottest H&M goodies for the cold season. Shot by fashion photographer Asa Tallgard, the splendid H&M November 2011 campaign was styled by Sofia Ericsson. There are numerous practical...
McQ Pre-Fall 2012 Lookbook
The more pocket-friendly line of the hyper-popular Alexander McQueen fashion house is ready to flood the fashion armada with impressive and extremely wearable outfit ideas. Sarah Burton as the creative designer of the brand decided to take inspiration from the 1967 movie adaptation of Thomas Hardy's appreciated novel “Far From the Madding Crowd”. Ruffles and the immaculately sculpted coats and pantsuits all make reference to the sensuality of the parent-collection. The McQ Pre-Fall 2012 lookbook is limited in chromatic alternatives to guaran...
Must-Have Fabric Trends for Fall/Winter 2010-2011
Must-have fabric trends for fall/winter 2010-2011 mean shearling, velvet, fur, lace, and knits. It's about mixing and matching different fabrics and prints while having fun during cold winter days.Shearling This is probably the hottest must-have fabric trend of the season. Designers used it for almost every fashion item, like bags, boots, and different accessories. Yet, the best thing you can do is to choose shearling for jackets and coats. At Burberry Prorsum we could see the shearling in all its splendor, the collection seems to be practi...
Fall 2010 Fashion Trends: Parka Jacket
Outerwear designs vary according to the ever-changing preferences of the public. Style-awareness indeed means staying versed with the latest trends, therefore it is highly recommended to skim through the wide selection of jackets, coats and capes that would keep you warm through the cold days. The Fall 2010 fashion trends: parka jacket is also an additional alternative to enrich your sportswear and fashionable outfit repertoire. Choose these practical and all body shape-flattering designs to flaunt your up-to-date apparel. Parkas are consid...
Madewell Fall 2010 Lookbook
One of the most versatile lookbooks of the season provide you with fabulous ideas on how to adopt some of the most voguish outfit ideas and have all that it takes to sport a unique and worth-copycatting look. Madewell with the series of collaborations with style icons as Alexa Chung made it into the top list of brands that promote the alternative fashion ideas appealing to all the key pieces of the season. Those who are impressed by the long heritage and infinite selection of clothes the company can offer should definitely take a closer loo...
H&M Spring Awakening Campaign 2011
If there is one brand that constantly comes with new ideas and collections, that is definitely H&M. In this case the fascination for the Swedish label is totally understandable as it became an endless source of style. Its latest ads for the Spring Awakening Campaign feature two popular models, chameleon Freja Beha Erichsen and gorgeous Raquel Zimmermann. Photographed by Daniel Jackson, the ad campaign for the Spring Awakening collection has something of the seventies vibe, with lots of denim items such as shirts, jeans, shorts and overal...
Springfield Spring/Summer 2011 Lookbook
The new Springfield lookbook for the upcoming season is fresh, full of life, utterly expressing the casual touch of the collection which includes practical, bohemian looks suitable for teenagers who are totally in love with invigorating spring mornings and sunny summer days. There is something in the Springfield collection that makes it so lovable and sweet. All the clothing items and accessories are an embodiment of a distinctive, yet beautiful combination of uniqueness and voguish. In fact, the line manages to cover a wide range of the spr...
H&M Fashion Against AIDS 2011 Unisex Collection
It was back in 2008 when H&M and Designers Against AIDS teamed up and launched a special collection named Fashion Against AIDS (FAA). Now, this is the fourth year when this beautiful collaboration materializes once again into a fashion collection entirely dedicated to the fight against AIDS. For 2011, this remarkable initiative comes with a unique unisex collection able to meet everyone's needs, both men and women. Moreover, the new line offers the possibility to raise money in order to increase HIV/AIDS awareness among youth, but also t...
H&M Fashion Against AIDS Spring 2011 Campaign
'H&M support global impact', 'H&M contributes to the Millennium Development Goals', 'H&M supports flood victims in Pakistan', 'H&M support the fight against drugs', 'H&M and WaterAid' are some of the projects and initiatives run by the Swedish retailer. Besides, in 2008, H&M also joined forces with Designers Against AIDS (DAA) in order to create a collection called Fashion Against AIDS (FAA), having as main goal to spread the message of safe sex in order to stop HIV/AIDS amongst young people worldwide. For its spring ...