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OPI is inviting you to embark on a fantastic journey through the world of nail polish with their newest spring 2013 nail polish collection titled The Great and Powerful, a collection inspired by Disney's upcoming movie “Oz The Great and Powerful”. The collection that is bound to steal the spotlight in 2013 brings to the nail color scene seven limited edition nail lacquers one of which is the innovative Liquid Sand shade that was created for the character played by James Franco, the great Wizard of Oz. This shade packs that IT factor ... Read More
The latest micro-collection of this ultra-popular cosmetic brand pay tribute to the iconic cartoon character Minnie Mouse. Girls who have a strong love affair with flirty shades will be thrilled to tint their nails with these amazing hues. The OPI Vintage Minnie Mouse summer 2012 collection is undoubtedly a tiny selection of pink and red nail varnish shades, however it deserved a brief presentation and review. The top attraction of the product parade is definitely the nail polish named 'Nothin' Mousie 'bout It' which contains heart-s... Read More
If you just love nail color, you're going to adore the newest nail polish set signed Sephora by OPI. Titled Glimmer Wonderland, the mini set features all the hottest nail colors for winter and spring. The nail polish set which includes 18 fabulous mini nail polishes will enable you to make the best out of your nails by using the shades individually or mixing them up to create various nail art designs. Go for rich bright hues or tone down your look by opting for cool darks. The 18 piece mini nail polishes are classic must haves shades... Read More
For the new season OPI has decided to join forces with singer Mariah Carey to create a one of a kind nail polish collection that is innovative and fit for a true diva and it seems this exciting collaboration led to the launch of eight new limited edition nail lacquers in shades inspired and hand selected by Mariah herself.Mariah Carey has always projected glamor and sexiness with her perfectly polished look. The nail polish line seems to pack these exact characteristics and to make things more interesting, the new nail lacquers sign... Read More
Over the years, OPI has shown it knows how to take blockbusters and turn them into covetable tones that get everyone talking.The 50 year anniversary of James Bond 007 and upcoming Skyfall movie have proven the perfect privilege to bring tempting new tones worth indulging in. The mere announcement of the collection and the star tone, a nail polish which features real 18 karat gold for a spectacular texture that can surely put you in the spotlight, has created a real craze. Though the 18 karat gold leaf top coat is undoubtedly the star... Read More
Bold tones are a great choice for a quick beauty boost in hot summer days, yet for the spring season, pastels are almost always seen as a more popular. If stocking up on pretty soft tones is on your to do list for the new season, you'll definitely want to take a closer look at the latest OPI collection which aims to help women fulfill this beauty need. The world of ballet proved a great starting point for the latest 6 piece line, as the brand has joined forces with NYCB for a fabulous collection. Suzi Weiss-Fischmann, OPI Executive V... Read More
Are you ready for the second round Kardashian Kolor OPI nail polishes? It appears that the first project between the notorious family and the brand has proved a complete success and a new set of nail lacquer hues will soon come our way. The second collection is less extensive than the first project and it appears that the 'K' cult is starting to slowly fade away. From the recent Sears campaign to the new hues, everything seems to be done on a much smaller scale than it used to be. The new collection is featuring only half of the nail... Read More
From fragrances to credit card deals, the list of products endorsed by the Kardashians is definitely comprehensive. Still, regardless of the number of marketing projects this family engages in, each new one never fails to attract our attention, especially in the area of fashion and beauty. The Nicole by OPI collaboration is perhaps one of their most interesting projects yet as it is quite comprehensive and undoubtedly fashionable. The excitement for the collection was certainly magnified by OPI representatives which promised that th... Read More
With the multitude of exciting patterns that make nail art so appealing, settling for monochrome manis can be difficult. On the other hand, getting regular manicures can prove quite a strain on our budget. Fortunately, the nail industry is constantly coming up with solutions to help us reach a happy middle ground. After the Sally Hensen brand became known for offering nail stripe patterns, OPI is jumping on board with new 'nail apps'. OPI Executive Vice President Suzi Weiss-Fischmann explained the reason behind this exciting decisio... Read More
Successful movies have been well translated into covetable nail polish tones by OPI in the past and the strategy seems to be paying off as another similar project is on the roll. After the amazing successes of Pirates of the Carribean or The Muppets, the brand has turned its attention towards one of the most beloved superheros of the decade, the amazing Spiderman with a collection carrying the same name. As love for superheros and alluring nail polish tones blend, beauty fans have enough reasons to be excited since the results tend t... Read More
Did you think the Nicki Minaj for OPI collection was the only project the brand has created for the next year? If so, you were completely wrong as the brand has already created a new collection for the upcoming season using a similar source of inspiration as the fall 2011 collection. If America was a good source of inspiration for fall, the brand has chosen Holland for the spring 2012 collection. Suzi Weiss-Fischmann, OPI Nails Executive VP & Artistic Director explains the reasons why the country proved a fabulous source of insi... Read More