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Our Moment, by One Direction is the first fragrance launched by the ultra popular band and it's named after a song from the boys' first album “Up All Night”. The One Direction debut scent is the result of over one year's effort in collaboration with fragrance company Firmenich. If you're wondering how exactly the members have managed to agree on the defining scent, Liam Payne revealed the secret.He spilled the beans on the defining allure of the new scent as he told WWD that: “It’s not too strong and it’s quite sweet and subtle, rather than ... Read More
The second One Direction fragrance is on its way, Harry Styles announced yesterday! The band's first fragrance 'Our Moment' became one of the fastest selling fragrance of 2013, so the boys decided to surprise fans with a new flanker. The new fragrance is titled 'That Moment' and it's very similar to the original scent, both in terms of presentation and smell. After all, the fans' overwhelming response was the catalyst for the new project according to the teen heartthrob who presented some of the key aspects about the new scent in a short You... Read More