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Nivea Ditched Rihanna

Nivea Ditched Rihanna as Brand Ambassador

Nivea Ditched Rihanna as Brand Ambassador

Oh no! Trouble alert in the endorsement heaven! Rihanna's role as a brand ambassador was announced with bells and whistles back in 2011 when brand representatives said that "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans." The initial wave of excitement seems to have wore off completely as now brand representatives don't appear to see her role as the face of the label a good fit. The new CEO of Nivea, Stefan Heidenreich, is definitely not as ecstatic about the star's personality as his...

Rihanna is Nivea's New Ambassador

Rihanna is Nivea's New Ambassador

Rihanna has just signed on to be the new spokesmodel of skin care legendary brand NIVEA. The 23-year-old star will appear in a special campaign named "The 100 Years Skincare for Life", meant to celebrate the label's 100 anniversary. In the first picture of the campaign, Rihanna is posing nude wearing nothing but her famous tattoos. Still, she looks naturally beautiful, fresh-faced and glowing.Rihanna seems to be the perfect solution for NIVEA that has a long, fruitful history and now wants to address to a new generation of fans. "Over the pa...

Rihanna is the New Face of Armani Underwear and Jeans

Rihanna is the New Face of Armani Underwear and Jeans

The strong fashion icon status that Rihanna acquired years ago is proving to be just as powerful today if not more than when she first started out. After leaving a mark on the beauty industry with CoverGirl and Nivea skin care, the young starlet is getting back to the fashion world with a similarly lucrative deal with the luxury fashion brand Armani. After several speculations about the possible collaboration, Rihanna herself gave her fans a subtle clue as to what her plans are via Twitter: “U would NEVER guess what I’m doing right now!!! Hi...

Rihanna Covers Glamour September 2011 Issue

Rihanna Covers Glamour September 2011 Issue

It's more than obvious that Rihanna manages to maintain her strong status as one of the most influential female celebrities of the moment. After important endorsement deals such as the Nivea or Giorgio Armani Jeans and Underwear, and numerous magazine covers, RiRi now rocks the Glamour US 2011 issue looking haute in a Dolce & Gabbana black and white ensemble. Throughout the photo-shoot, the diva wears spectacular creations from several luxury fashion brands such as Givenchy, Tom Ford, Yves Saint Laurent, Miu Miu, Christian Louboutin, Vio...

Rihanna Strips for the Cover of Esquire UK June 2012

Rihanna Strips for the Cover of Esquire UK June 2012

She managed to cause a stir in the fashion world with her ever-changing style and now Rihanna caused a stir as she ditched her top to pose like a true diva comfortable in her own skin, wearing nothing but sexy jewelry for the cover shot of Esquire UK, the magazine's June 2012 issue. The 24-year-old Barbadian singer looks incredible as she flaunts her perfect silhouette in front of Matt Irwin's camera lens for British Esquire donning sexy swimsuits, hot lingerie designs signed by Agent Provocateur and army wear. Browse through her sizzling sp...

Get Rihanna's Curly Mohawk Hairstyle

Get Rihanna's Curly Mohawk Hairstyle

Sporting a Mohawk is not only a time-saving idea, but also a voguish one. This hairstyle was often associated with the punks. However, no longer worn only by them, it became one of the latest trends in hair styling. Those who decide to opt for a short haircut with slightly longer tresses on the top should think of the endless options to upgrade their simple hairstyle. There's no rule established that would make you stick to the sleek and smooth strands. Curly hairstyles enjoy huge popularity due to their ability to add a romantic and sensual...