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The complex project envisioned by Tommy Hilfiger is not a simple attempt to launch a brand new and revolutionary scent on the market. Instead these fragrances both in their designs as well as aroma composition radiate a new world order addressing the gen-y generation as the main target of the collections of one of the most sought-after brands of our times Tommy Hilfiger. He claims that: "We wanted to make sure that we stayed connected to that consumer, but we also wanted it to be authentic. We are talking to a generation that craves... Read More
After reviving the brand's second line Versus, the Italian luxury house Versace is ready to launch a new fragrance, called Versus Verscace. The brand's creative director Donatella Versace, worked with perfumer Nathalie Lorson to create the new fragrance. Versus Versace mixes romantic tones with a strong rock' n 'roll edge, with top notes of energetic citrus, fused with a soft floral core of orange blossom and dries down to sensual musk and patchouli notes. “I used purple for the packaging because it represents my fashion and... Read More
Juicy Couture as one of the mass-pleasing style companies didn't stop at clothing when it comes of realizing their style fantasy. Instead they decided to step onto the field of fragrances and create their own signature scent that is characteristic to the Hippie and youthful vibe the series of collections radiate. The Peace, Love and Juicy Couture Fragrance by Juicy Couture is the perfect example on how various aromas can boost our mood and make us feel happy about enjoying the mesmerizing multitude of scents. One of the greatest p... Read More