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Fall campaigns are already starting to appear everywhere, so important retailers try their best to attract their customer's attention with the help of A-list celebrities and eye-catching campaigns. High-end British retailer Marks and Spencer is adopting a similar strategy for the new Autograph collection with the help of Hollywood actor Ryan Reynolds and supermodel/actress Rosie Huntington-Whitely who has recently appeared in a racy ad campaign for Burberry. M&S executive director Steve Sharp reveals the main qualities that made the two ... Read More
The new Marks & Spencer spring/summer 2014 campaign lensed by iconic fashion photographer Annie Leibovitz is titled 'Leading Ladies” and brings Emma Thompson, Annie Lennox, Rita Ora, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal into the spotlight. The eclectic group was chosen to prove how diverse the new offerings are and how the brand's offering can fit into different lifestyles according to Patrick Bousquet-Chavanne, M&S executive director of marketing and business development: "These dy... Read More