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Around The Web

Marketing Strategy

Victoria's Secret Wings Marketing Strategy on Facebook

Victoria's Secret Wings Marketing Strategy on Facebook

The Victoria's Secret fashion shows are internationally known as they are exciting, sexy, glamorous as well as original, characteristics which have guaranteed Victoria's Secret a supremacy when it comes to lingerie designs. The Victoria's Secret 2010 fashion show featured amazing fashion pieces accessorized with the all so renowned wings which Victoria's Secret is planning to use in its marketing strategy on Facebook. Victoria's Secret wings marketing strategy on Facebook will enable VS to promote even further the Angel wings featured on th... Read More

Justin Bieber Inspired Nail Polish

Justin Bieber Inspired Nail Polish

Justin Bieber is definitely one of the most influential and successful teen pop stars of the moment. After making a powerful impression on the music industry and stealing the hearts of many tweens in the process, Justin Bieber will come up with a new concept that will surely appeal to many of his female fans. A brilliant yet unusual collaboration with Nicole by OPI will bring him closer to his fans, who will have the chance of purchasing nail polishes inspired by him in the following months. The One Less Lonely Girl collection inspi... Read More

Sephora by OPI to Release Glee Nail Polish Line

Sephora by OPI to Release Glee Nail Polish Line

Although it has been said that television mimics the real life it seems like things can happen the other way around as well. Fans of the famous TV series 'Glee' will soon have the opportunity to bring a little bit of 'Glee' style inspiration into their lives thanks to Sephora by OPI brand. After the success of the Justin Bieber nail polish which started a tremendous yet absolutely predictable shopping frenzy and sold out in no less than 3000 stores andKaty Perry nail polish line going on a similar path the initiative is far from ... Read More

Walmart to Launch GeoGirl Beauty Brand

Walmart to Launch GeoGirl Beauty Brand

It seems like the beginning of the year is a truly prolific time for retailers who are on the verge of starting new projects. Targeting a group with an estimated 2 billion dollars buying power, Walmart's new brand called GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range which has suffered a decay in consumer preferences over the last years. The skin care and makeup products from the brand are designed to be eco friendly as the brand aims encouraging a responsible attitude towards environmental prob... Read More

Burberry Spring Summer 2011 Ad Campaign

Burberry Spring Summer 2011 Ad Campaign

With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand. The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see mo... Read More

Saks Fifth Avenue Spring 2011 Lookbook

Saks Fifth Avenue Spring 2011 Lookbook

Saks Fifth Avenue is definitely one of the most renowned luxury specialty stores in America, and this is due to the marketing strategy of the company who only promotes high quality, luxury goods. To help you maintain your trendy style, the company has launched the Saks Fifth Avenue spring 2011 lookbook, which is supposed to be a guideline of the must have top style notes of the new season. Saks Fifth Avenue is definitely the place to go if you want to purchase the newest and trendiest fashion items created by some of the world's most renowne... Read More

Decoding Food Labels

Decoding Food Labels

Always read labels! Why decoding food labels is crucial? As it is important to know what you eat, especially if you have a healthy diet. Besides, this might help you avoid certain health problems or even aggravate an already-existing disease. What to look for when reading a label? First of all, make sure you understand what a serving is. Look at serving size, not package size! Take into consideration that if you eat 2 servings of a food, you will consume double the calories and double the % Daily Value (% DV) of the nutrients named ... Read More

Selena Gomez to Launch Her Own Fragrance

Selena Gomez to Launch Her Own Fragrance

We can barely keep up with all the news about celebrity fragrances lately. After Justin Bieber's fragrance Someday has literally shattered sales records, Kim Kardashian and Christina Aguilera have filmed the ad campaigns for their fragrances and Taylor Swift is about to launch her first fragrance 'Wonderstruck', another young diva is preparing to go on a similar path. The 18 year old diva seems to have made an interesting choice as she teamed up with Adrenalina Inc, a brand that is most widely known as an extreme sports and adventur... Read More

Karl Lagerfeld for Macy's Fall 2011  Capsule Collection

Karl Lagerfeld for Macy's Fall 2011 Capsule Collection

Designer - retailer collaborations are becoming a popular marketing strategy with benefits for all the parties involved. Among the collaborations that have sparked the public's interest, the Karl Lagerfed and Macy's capsule collection is certainly one of the most important ones for the season. With a high accent placed on elegance and classicism, the collection features a variety of interesting pieces that can be worn on multiple occasions. All black ensembles are an important part of the collection, signaling the fact that this trend contin... Read More

Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted

Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted

The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck E... Read More

"Healthy" Foods that Are Bad for You

"Healthy" Foods that Are Bad for You

Since comnsumers asked for healthy foods, many producers are advertising their products this way, up to the point that you no longer know what's bad for you and what really helps you be healthy and fit. Many labels on diet products can be misleading, so just because you read "light" or "diet" on the food you buy, it doesn't mean those so called "healthy" foods are helpful in weight loss. Check out the list of "healthy" foods that people think are healthy, but they actually aren't! Granola Bars The list of "healthy" foods bad f... Read More