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Luv Aj

LUV AJ Heavy Metal Lover Lookbook

LUV AJ Heavy Metal Lover Lookbook

Creating an original look often means having the courage to go outside of your comfort zone that might not always be well received by everyone. Still, being adventurous fashion wise can sure prove to be extremely rewarding when you find a new style niche you haven't thought of or simply a brand new way to express yourself. With an emphasis on edginess and individuality, the LUV AJ 'The Heavy Metal Lover' lookbook challenges and tempts us to try something a little different. Gone are the days when choosing subtle, barely noticeable pieces wer...

LF Stores x LUV AJ Collection

LF Stores x LUV AJ Collection

Fabulous collaborations are becoming the norm this season with predictably lovely results. Both LUV AJ and LF Stores have dazzled us with rebellious, edgy alternatives inspired by the punk culture earlier this season, proving that great minds often think alike. This time, the two brands have left that conspicuous, bold style perspective aside in favor of a little more subtlety and a perspective that suits the spirit of the hot seasons from a mainstream point of view. The popular boho chic allure is more than evident throughout the mini-lookb...

4th and bleeker x LUV AJ Jewelry Collection

4th and bleeker x LUV AJ Jewelry Collection

Are you gorgeous dolls ready for some to-die-for goodies? Well, if you are eager to try some cool, statement-making jewelry pieces, you should definitely check out the latest LUV AJ collection made in collaboration with famous model/blogger Alexandra Spencer of 4th and Bleeker. Called 'SEPTUM', the 21-piece line had as source of inspiration the piercing trends of the 90’s. Channeling the toughness of bull nose rings and septum piercings but translated in a much more wearable way, the brand brings simple brass collars, bracelets, and rings wi...

LUV AJ Rainbow Collection - Lookbook 2013

LUV AJ Rainbow Collection - Lookbook 2013

Spring is supposedly about highlighting femininity through fab jewelry choices, but if you naturally gravitate towards edgier options regardless of the weather, no amount of convincing will do the trick. Fortunately, there are much better options than succumbing to the general style direction. Brands like LUV AJ can help meet your edgy style cravings and keep you looking great all season long. The Rainbow lookbook shows a multitude of ways in which you can stay true to your favorite styles and still maintain a trendy touch in the new season....

Florence Welch Jewellery Line, Flotique

Florence Welch Jewellery Line, Flotique

Florence Welch has just launched Flotique, a small jewellery boutique which brings modern alternatives that are ideal for making a statement without necessarily screaming for attention. The new options have a strong abstract vibe and are inspired by the star's music. The Flotique by Florence Welch capsule collection isn't simply an excuse to promote the star's work as so many celeb lines tend to be. With no logo in sight, the new pieces attract attention though their beauty as opposed to the celeb behind them. The Artdeco inspiration behind...

House of Harlow Jewelry Fall 2013 Collection

House of Harlow Jewelry Fall 2013 Collection

Nicole Richie's House of Harlow 1960 collections have enjoyed quite a lot of success until now. The upcoming season will be bringing other fun House of Harlow jewelry pieces which will undoubtedly tempt hard core fashionistas and fans of the star. The new options range from relatively discreet to bold, bringing a generous palette of options which instantly bring a sophisticated touch to a multitude of looks. If last year's choices showed a clear preference towards fierceness and grungy accents, this fall the options are much more bal...